TRENDLETTER 31-July-2024: eSports Fashion; Travel & Health; Art-To-Wear; Windpower Photo Competition;...

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TRENDLETTER 31-July-2024

eSports Fashion; Travel & Health; Art-To-Wear; Windpower Photo Competition;...

adidas x Fortnite
Esports has a spike! Adidas launched Fortnite bundle with personalization options on same day as Olympic Esports Games announcement

25 July 2024 - The growing importance of Esports in popular culture is manifesting itself in mainstream sports and fashion. Two days ago, the International Olympic Committee (IOC) announced the creation of the Olympic Esports Games. On the same day, separate from the IOC news, Adidas launched a collaborative bundle in partnership with Fortnite. The collaboration focuses on personalization, allowing players to express their individuality...

Travel & health trend
Travel & health trend reflected in new Sea Cloud Cruises and Max Grundig Klinik offerings, highlighting health as a lifestyle choice for young and old

29 July 2024 - A strong breeze is currently blowing through the Austrian healthcare sector, and it threatens to become even more uncomfortable. People in Austria are reading in the daily news about possible changes that could be detrimental to patients and employees. It is not yet clear whether these fears will come true. However, the average rehabilitation or medical health cure in Austria had and still has nothing to do with a comfortable fitness program or vacation. Information about luxury treatments such as those offered by Sea Cloud Cruises in cooperation with the German private clinic Max Grundig Klinik Bühlerhöhe is like sticking a finger in an open wound. Let's look at it positively: Maybe the current situation will motivate Austrians to rethink their future vacation plans in order to combine them more with health care - and to start saving their money...

Eva Petric's art-to-wear
Art-to-wear exhibition tip in Vienna: Jewelry and fashion as wearable art by Eva Petric at Galerie V&V

26 July 2024 - Fashion.at arrived at the gallery with the bicycle earlier than expected (the bicycle is the fastest means of transportation in the city) and just in time for the pre-opening video screening of 'Holes in Light,' which presents statistical data on environmental damage over the decades with footage of a satellite on Earth overlaid with images of Petric's signature 'Earthlings,' a shadow of the artist that appears as a genome-like structured lace figure. The Earthlings are also incorporated into most of the art-fashion pieces in the Art-To-Wear-Aktion collection...

Wind power photo competition
Open Call! IG Windkraft photo competition on the aesthetic, cultural and social significance of wind power in Austria.

24 July 2024 - Every year, the Austrian Wind Energy Interest Group (IG Windkraft) photo competitions are a highlight for those interested in exploring the environment, flora and fauna, people's lives and the aesthetics of wind power in the landscape. The fourth wind power photo contest is organized by IG Windkraft and Austria's largest energy supplier Wien Energie. Entries can be uploaded until September 30...

Gardening in autumn
Summer is not over yet, but the calendar is already filling up with autumn events and tasks: Salon Verde's recommendations for urban gardens and balconies as the weather turns colder.

30 July 2024 - July isn't over yet and September will soon be fully booked with interesting events in the Fashion.at calendar: Vienna Fashion Week September 9-14, Parallel Vienna September 11-15, Vienna Contemporary September 12-15, Vienna City Gallery Walk September 25-28,... In no other month does a spontaneous invitation to an event have less chance of being accepted than in September. And then there are the recommendations for tasks that can't be postponed, such as the preparation of plants in the garden and on the balcony. Salon Verde, the urban concept stores of one of the largest garden centers in Austria, Bellaflora, provided some tips such as moving houseplants indoors when temperatures drop below +15°C or reducing watering when daylight hours decrease...

Climate Biennale → Vienna Design Week
Climate Biennale project for urban sustainability in architecture finds a new haven at the Docks in the Village im Dritten, the headquarters of Vienna Design Week

11 July 2024 - July 14th is the last day of the Climate Biennale at the former Nordwestbahnhof train station in Vienna. But it wouldn't be a climate event if all the good intentions ended on that day. The Vienna Design Week from September 20th to 29th at the DOCKS (former ship port area) in the Village im Dritten is the next haven for one of the projects, the Biofabrique Vienna, with a focus on urban sustainability. Biofabrique Vienna was organized by the Vienna Business Agency to showcase innovative materials for architecture and design derived from the city's underutilized resources...

Philipp Hochmair in 'Jedermann Reloaded'
Fashion.at tip for open-air theater-concert fusion: Salzburger Festspiele's new Jedermann, actor Philipp Hochmair, performs 'Jedermann Reloaded' as a rock music concert at Clam Castle.

23 June 2024 - Summer is the season of outdoor theater and music festivals. An upcoming event combines both, bringing a play with medieval origins and rock music to the open-air stage of a castle that was first mentioned in the 12th century...

Cytara's questions about sports & fashion
Cytara's quiz about sports & fashion: What do you know about athletes and their activities in fashion?

Fashion.at generated the image of Cytara using Copilot, Microsoft Bing, Image Creator from Designer powered by DALL-E 3. The AI generated picture shows Cytara in a classic tennis dress in a cafe on the terrace of a sports center. Cited from the generated greeting of the FashionBot (the greeting can change): "Hello! Welcome to Fashion.at! I'm Cytara, your AI chatbot for all things fashion, culture, art, and design. Today, I'm excited to present a quiz about fashion and sports, especially focusing on athletes who have ventured into the world of fashion. Remember, even AI chatbots like me are not perfect, but I'll do my best to make this quiz engaging for you! Let's get started with the first question!"