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TRENDLETTER 8-March-2025



Workout Theater; Women's Safety; Marriage Trends; Fact Check Sustainability;...


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Sweatpants in Theater

Sweatpants, Strauss, and Solidarity – Can the Wiener Festwochen 'Republic of Love' Heal Austria's Political Divide?
As Austria's new government faces financial challenges, the Wiener Festwochen 2025 explores love, art, and activism—can culture bring unity in tough times?


McDonald's X Frauenhelpline

McDonald's Austria Supports Women's Safety: New Partnership with Frauenhelpline
McDonald's Austria partners with Frauenhelpline to support women facing violence by providing discreet information in over 200 restaurant restrooms.


Marriage Proposal Trends

Vienna's Newest Proposal Trend: Picnics with a View
Despite fewer marriages in Austria, the trend of scenic proposal picnics in Vienna is growing, with unique locations and curated experiences making proposals unforgettable.


Fact Check Sustainability
Fact Check: How Accurate is the AK Upper Austria's Statement on Recycled Polyester?
A fact-check on AK Upper Austria's claims about recycled polyester and microplastic pollution. How accurate are the sustainability statements of fashion brands?


Eurovision Song Contest

Austria Takes Countertenor to New Heights at Eurovision Song Contest 2025
Austria's JJ brings the rare countertenor voice to Eurovision Song Contest 2025 with "Wasted Love."


Footwear Launch in Vienna

Austria's Dynamic Footwear Scene: tenhaag's Debut at Humanic Blends Sport and Style
The launch of tenhaag at Humanic's Vienna flagship brought together fashion, media and industry insiders for an evening celebrating sport lifestyle footwear.


Women in Fashion Quiz

Women Who Shaped Fashion: A History Quiz on Trailblazing Designers and Innovators
Test your knowledge of the women who revolutionized fashion! From dress reform to sustainable design, discover their impact on style and society.

Playlist by fashion.at/music 2025
7 March 2025 - Fashion.at music tip: 'Perfect Celebrity' by Lady Gaga, album 'MAYHEM' (released today)
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