HELENA RUBINSTEIN 2005
pioneer in making a career out of beauty
(1872 born in Poland – 1965 died in New York)

What she brought into being:

• the first beauty salon
• beauty advice at the point of sale
• skin care treatments targeted according to skin type
• the first automatic mascara

She was curious about everything and traveled around Europe from an early age, working with the best-known dermatologists, biologists, dieticians… her aim was to understand everything, to learn all there was to know about the skin and its imperfections. In her eyes, both scientists and painters have the same goal, beauty. next>>>

www.helenarubinstein.com