Fashion.at

Children wearing ergonomic school bags walk safely to an Austrian primary school. 29 July 2026 The First School Bag: What Really Matters
The first school bag is more than a childhood milestone. Austria's newest VKI comparison examines ergonomics, visibility and usability. What parents should look for before the new school year begins.
Lenzing site in Austria with clock tower and log piles. 28 July 2026 Work, Fashion and Fibers: Why Lenzing Is Reshaping Its Future
Lenzing's restructuring reflects how AI, digitalisation and changing fashion markets are transforming work, manufacturing and textile innovation.
Three office-inspired looks from the ECOALF Autumn/Winter 2026/27 collection. 27 July 2026 From Bureau to Home Office: How Work Changed Office Fashion
From monastery scriptoria to hybrid work: how office culture transformed fashion—and what ECOALF's new collection reveals.
Deichmann Foot Care Spa collection with five foot care products and summer sandals. 26 July 2026 From Shoes to Self-Care: Deichmann Launches a Foot Care Beauty Range
Healthy feet start before discomfort begins. Why Deichmann's first Foot Care Spa range is more than a beauty launch.
Autumn mood board with seasonal colours, tea spices, berries, tropical flowers and natural textures. 25 July 2026 Austria's Autumn 2026 Preview: Cozy Comfort Meets Fresh Energy
Summer is still in full swing, but Austria's first autumn previews already reveal the colours, flavours and lifestyle ideas shaping the next season.
Step-by-step infographic showing how to make Austrian blueberry quark dumplings with semolina, blueberry filling, almond-poppy seed coating and blueberry yoghurt. 24 July 2026 Blueberry Quark Dumplings: A Semolina Recipe That Balances Tradition and Nutrition
Why semolina may improve quark dumplings: a recipe, cooking tips and the nutrition behind this Austrian classic.
Infographic detailing EU textile waste rules in Austria, showing dates, consumer insights, motivations, and a circular fashion outlook. 22 July 2026 EU Ban on Destroying Unsold Clothing: Austria Prepares for a New Textile Economy
New EU rules ban the destruction of unsold clothing. What changes for Austrian companies, consumers and the future of textile recycling?
Michi and Johanna Klemera beside a model wearing a British-inspired Alpine look from the Luis Trenker Autumn/Winter 2026/27 collection. 21 July 2026 From Alpine Roots to British Tweed: Autumn Travel Meets Regional Style
Traditional, but not traditional costume: Luis Trenker shows how Alpine heritage continues to evolve in contemporary fashion.
Models backstage waiting to enter the runway. 20 July 2026 Vienna Fashion Week 2026: First Look at This Year's Designer Line-up
The first designer names for Vienna Fashion Week 2026 are confirmed. Here's an early look at selected labels and projects shaping this year's programme.
Glass dome inside Vienna's historic Astoria Garage, venue of the Astoria Artshow 2026. 18 July 2026 New Vienna Art Fair to Fill September Market Gap
Vienna's September art market has a new date to save. The Astoria Artshow debuts alongside Parallel Vienna after major fair cancellations, reshaping the season.
Woman in a white bathrobe brushing her teeth in a sunlit bathroom with a garden view beside an infographic summarising European personal care and wellbeing survey results. 17 July 2026 Europe's Daily Beauty Routine Is Becoming a Health Routine
Health now matters more than beauty: a new European study reveals why daily personal care has become part of preventive wellbeing.
An iced beverage in a unique glass on a patterned mat. 16 July 2026 Coffee Stop Before the Curtain Rises: A Salzburg Café Tip for the Festival Weeks
Salzburg Festival opens tomorrow. A coffee stop near the Festspielhaus comes with seasonal espresso drinks and recipes for home.
Interior of Wilde Vienna Fleischmarkt showing Vienna Secession-inspired design and coffeehouse-style seating inside the historic former Central Post Office. 15 July 2026 How Design Tells the Story of a City: Inside the Interior Concept of Wilde Aparthotels
Hotels increasingly reflect the cities they inhabit. Here's how Wilde Aparthotels uses architecture, art and local traditions to shape its newest interiors.
Postcard-style illustration of Europe's leading islands for water sports with a top 10 ranking graphic. 14 July 2026 Europe's best water sports islands: Why rankings differ.
Search volume or real conditions? Two analytical approaches rank Europe's leading islands for water sports—and reach different conclusions.
Valentin Bontus rides a hydrofoil kiteboard in a red wetsuit during training at Long Beach ahead of the LA28 Olympic test regatta. 13 July 2026 From White to Red Racing Suit: Valentin Bontus Begins Long Beach Olympic Test
Olympic champion Valentin Bontus returns to the future LA28 venue in Long Beach, where a new red racing look signals his next Olympic chapter.
Four hairstyles from Intercoiffure Austria's 'timeLESS Me' 2026/27 collection featuring a long mullet, textured curls, a shag cut and a curly pixie with natural movement. 12 July 2026 Hair Trends 2026/27: Intercoiffure Austria Puts Movement and Me-Time in Focus
Intercoiffure Austria's Hair Trends 2026/27 focus on natural curls, textured movement and versatile cuts that fit a fast-changing lifestyle.
Three historical images of Wiener Werkstätte artist Vally Wieselthier, including her portrait, poster design and a 1929 exhibition photograph in New York. 11 July 2026 Women of the Wiener Werkstätte: New York revisits Vienna's rediscovered pioneers
Vienna's landmark exhibition arrives in New York with a new perspective on the Jewish women who shaped the Wiener Werkstätte.
Interior of SNUD Concept Store in Vienna with fragrance displays, furniture and curated interior design. 9 July 2026 Beyond the Mainstream: Vienna Concept Store Shares Summer Fragrance Picks
Vienna's SNUD Concept Store presents its favorite niche fragrances for summer, ranging from aquatic scents to Mediterranean inspirations.
Model wearing a sculptural silver dress inspired by Capri-Sun pouches during the 'Outer Space' Spring/Summer 2027 runway show at Berlin Fashion Week. 8 July 2026 From Space Age Packaging to the Runway: When Fashion Becomes Advertising
How Marina Hoermanseder's Berlin Fashion Week SS27 show illustrates the role of brand collaborations, space-inspired design and runway storytelling.
Gustav Klimt's Red Sketchbook, a study for 'Judith' and the painting 'Judith' (1901) presented as part of the Belvedere's new digital collection catalogue. 7 July 2026 Belvedere opens Gustav Klimt research to the public with landmark digital catalogue
The catalogue connects art history, conservation, archives and research — revealing fresh perspectives on Klimt, Vienna Modernism, fashion and design.
Journalists, photographers and guests outside a Paris couture show venue on a sunny July day with models arriving and media recording the scene. 6 July 2026 Haute Couture Week in Paris: Between Livestreams and Digital Control
Paris couture digital: some shows stream live, others appear as films. New systems reshape how fashion is seen, shared and protected.
Blue School of Fish ceramic plate and lakeside table setting by Lake Traunsee from Gmundner Keramik's 2026 collection. 5 July 2026 Inspired by Lake Traunsee: How Gmundner Keramik Turned Local Waters into a New Tableware Design
The Blue School of Fish collection links regional identity with centuries-old craftsmanship.
An open, neatly packed suitcase on a bench in a bright hotel room with a garden view. 3 July 2026 Style Guide for Austria's Festival Summer: What to Pack for Culture, Lakes and Mountains
Austria's festival regions combine hiking, lakes, and an international cultural program. Packing tips for hikes, swimming trips, and evening events.
Albertina Director General Ralph Gleis with Ottmar Hörl's giant pink Dürer hare on the museum roof in Vienna. 2 July 2026 Albertina at 250: Why a Giant Pink Hare Returns to Vienna
A giant pink hare returns to Vienna for the Albertina's 250th anniversary, with free admission, exhibitions, a paper procession and an AI museum guide preview.
Album cover for The Stroke's 'Reality Awaits' featuring a cowboy on horseback based on Richard Prince's 'Untitled (Cowboy)' (1989). 1 July 2026 The Strokes' 'Going Shopping': Music, Art and Consumer Culture
A new Strokes video, a Richard Prince artwork and a Vienna exhibition connect music, contemporary art and consumer culture.
Two parcels comparing EU customs categories for clothing and cosmetics with flat-rate fees. 30 June 2026 EU's New €3 Customs Duty Reshapes Low-Value Imports
From 1 July, the EU's new €3 customs duty changes low-value imports from outside the Union. Vienna's retailers see it as a step towards fairer competition.
Bartender preparing the alcohol-free 'House of Beans' cocktail with Barettino Zaffiro at Josef Cocktailbar in Vienna. 29 June 2026 Alcohol-Free Aperitivo Culture Finds a Place in Vienna's Bar Scene
Drinking habits are changing. A new generation of premium alcohol-free aperitivos and bartender-created mocktails is reshaping Vienna's bar culture.
Melon, lemon and sparkling water served in a glass carafe with two glasses beside a pool on a hot summer day. 28 June 2026 Healthy Summer Drinks Quiz: Test Your Ingredient Knowledge
How much do you know about healthy summer drinks? Test your knowledge of hydration, ingredients and nutrition in seven questions.
Monika Kycelt and Kevin Knabe at the Modeschule Hetzendorf graduation show alongside a runway presentation of the new Trzesniewski workwear designed by students. 27 June 2026 Hetzendorf's 'Umbruch': A Fashion School Marks Two Transitions
The Modeschule Hetzendorf 2026 graduation show featured student fashion, a leadership transition, and new Trzesniewski workwear designed in Vienna.
Hiker with backpack crossing a stone wall in a mountain meadow near Innsbruck surrounded by forests and alpine scenery. 25 June 2026 Where Outdoor Fashion Meets Smart Tourism: Austria's Alpine Approach
Outdoor equipment, public transport and data-driven visitor guidance: how a partnership in Innsbruck reflects the changing future of alpine tourism.

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