 24 October 2025Vienna's Design Pulse: Local Creativity Meets European Innovation at Blickfang Wien Vienna becomes Europe's design hotspot: from artistic scarves and sculptural porcelain to tailored shirts and Alpine calm — a glimpse into Blickfang Wien 2025. |
 23 October 2025From South Tyrol to Style Icons: When Ski Legend Gustav Thöni Meets Luis Trenker A new capsule collection bridges past and present: South Tyrol's ski icon Gustav Thöni meets Bolzano's fashion label Luis Trenker. |
 22 October 2025Helmut Lang at MAK: Rethinking Fashion's Code Vienna's MAK is preparing a deep dive into the mind of Helmut Lang — a designer who reshaped how fashion, art, and identity interact. Test your knowledge in our quiz. |
 21 October 2025Threads of Meaning: How Mexican Weavers Turn Tradition into Modern Art A journey through colour, craft, and culture — from plant-based dyes to Instagram-savvy weavers. Textile traditions of Mexico at Weltmuseum Wien. |
| 20 October 2025 - SIGN UP! Trendletter 20-October-2025: Olympic Outfitter & SkiMo, Textile Tradition in 3D, Healthy Energy from Food |
 19 October 2025Where Design Meets Design: A Viennese Evening of Style and Space When couture steps into a world of marble and light — Maurizio Giambra’s couture lit up Köse’s 'Design meets Design' event. |
 18 October 2025Style Meets Endurance: Austria's Olympic Outfitter Presents SkiMo Athletes for 2026 Austria's alpine legacy continues: Ski mountaineering debuts at the 2026 Winter Olympics, and SkiMo athletes shared their journey on the 'Road to Olympia.' |
 17 October 2025From Lingerie to Letters: Austria's 3D-Printed Edelweiss Stamp Weaves Textile Tradition into Innovation Austria's first 3D-printed stamp blooms from Lustenau's textile heritage. The "Edelweiß reloaded" links alpine tradition with digital innovation. |
 16 October 2025Nutrition and Sport: How Food Shapes Performance and Well-Being The latest Land schafft Leben report shows how food and sport are closely connected. It's not about recipes but about awareness — yet Fashion.at asked ChatGPT to create one inspired by it. |
 15 October 2025The Bathrobe That Became Legend: A Symbol of Udo Jürgens' Enduring Aura A white bathrobe that once belonged to Austria's legendary entertainer Udo Jürgens goes under the hammer in Vienna this November. |
| 14 October 2025 - SIGN UP! Trendletter 14-October-2025: New Voices in Ball Fashion; Winter Travel Trends; Cinematic Light in Vienna |
 13 October 2025Austria's Winter Outlook: Stable Demand and New Creative Campaigns Austria's winter tourism outlook remains stable, with 16.5 million travelers expected and new creative campaigns from Österreich Werbung. |
 12 October 2025A City in Cinema: The Viennale 2025 Brings Global Film Art to Vienna's Heart Vienna becomes cinema again: Viennale 2025 brings stars like Juliette Binoche, Willem Dafoe, and Lars Eidinger — and stories that question how art reflects life. |
 11 October 2025Viennese Chic Meets Charity: Marcel Ostertag's 'Paradise' Lights Up SO/Vienna German designer Marcel Ostertag brought top-model glamour and a good cause to SO/Vienna. The 'Paradise' SS26 show mixed style, empathy, and Viennese charm. |
 9 October 2025Are there any new ball gown designers with an artistic touch emerging in Vienna? Vienna's ball season meets avant-garde design: young talents supported by the Austrian Fashion Association show new approaches to eveningwear. |
 8 October 2025Designs That Travel: Wiener Werkstätte Patterns from the MAK Take Flight with Austrian Airlines Viennese design heritage takes to the skies: historic Wiener Werkstätte patterns from the MAK adorn Austrian Airlines' new amenity kits. |
| 7 October 2025 - SIGN UP! Trendletter 7-October-2025: Circular Fashion Innovation, Future of Austrian Fashion, Icon of Austrian Elegance |
 6 October 2025Hotelier Elisabeth Gürtler to Receive Austrian Style Icon Award Former Sacher Hotels managing director Elisabeth Gürtler will be honoured as "Austrian Style Icon" at the Vienna Awards' 15th Anniversary Gala on 15 October at the Hofburg. The privately organised awards celebrate her decades-long influence on Austrian elegance and hospitality culture. |
 5 October 2025The Trust Illusion: Why We No Longer Know What's Real Online Can your instincts still tell what's real online? Dr. Josef Sawetz explains why AI-made reviews feel human—and what that does to our sense of trust. |
 4 October 2025Circular Fashion Wins: Austrian Start-up Neworn Honoured with the State Prize Patent 2025 Austria's State Prize Patent 2025 celebrates innovation and sustainability — this year honouring Neworn for redefining children's fashion. |
 3 October 2025Austria's Fashion Awards 2025: A Stage for Emerging and Internationally Ambitious Designers Austria's top fashion awards return this November, spotlighting local talent and global ambitions. |
| 3 October 2025 - Fashion.at Music Tip: Taylor Swift's 'Wood' from 'The Life of a Showgirl' released today, accompanied by a YouTube visualizer featuring Swift on classic Thonet-style wooden chairs. The song shifts from tender romance to bold, sensual lyrics, showcasing her confident artistry. |
 2 October 2025Lenzing refines strategy: Job cuts in Austria despite major investments Austria's fiber giant Lenzing cuts 600 jobs despite EUR 100m investments at home. What does this mean for Austria's role as an industry hub? |
| 30 September 2025 - SIGN UP! Trendletter 30-September-2025: When Purism Meets Travel, Design Season in Vienna, Fashion Crafts in Vienna |
 29 September 2025Vienna's Fashion Heritage Revived at MODE WIEN "EN SUITE" From textile art to couture and millinery: MODE WIEN "EN SUITE" revives Vienna's fashion heritage this October. |
 27 September 2025When Journalism Meets Eyewear: A Collaboration on Clarity Journalism meets eyewear: VIU and brand eins present a joint collection built on clarity, precision, and perspective. |
 25 September 2025Design Season in Vienna: From Experimental Visions to Market-Ready Innovations Vienna turns into a stage for design: from experimental ideas at Vienna Design Week to international market leaders at Design District Hofburg. |
 24 September 2025History of Fashion Weeks Quiz: From New York to Berlin How well do you know the history of fashion weeks? From New York in 1943 to Berlin in 2007 — test your knowledge in this quiz. |
| 23 September 2025 - New Tips on Fashion.at's Music Playlist: 'enjoy the ride' by Almost Monday; 'go steady' by Tender; 'We Move' by Aze from Vienna (details);... |
 23 September 2025When Travel Meets Purism: A Viennese Collaboration of Jewelry and Organic Skincare From hand luggage rules to Viennese craftsmanship: a new collaboration between jewelry and organic skincare invites thoughts of world travel. |
| 22 September 2025 - SIGN UP > Trendletter 22-September-2025: Playful Patterns in Milan, History of Costume Jewelry, Interior Design Experience |
 21 September 2025Where to go: Vitra x Calienna craft a new living atmosphere in Vienna A temporary Greenhaus in Vienna's Neubaugasse merges furniture icons with plant design. Experience nature indoors this autumn. |