Fashion.at
MAK director Lilli Hollein and artist Markus Schinwald at the 2025 Artists' Dinner in the museum's columned hall.15 November 2025
After Knebl and Westwood: Schinwald Continues the MAK × Gmundner Lineage
How a ceramic edition, an artists' dinner, and the reorganization of a museum's permanent collection open new perspectives on Vienna's design history.

Jürgen Christian Hoerl and Hannes Steinmetz present a pink ball gown in a salon, while a model in a dark blue dress is shown during a fashion preview.14 November 2025
A Preview of Vienna's Ball Season: "The Ball Edition" at a Salon Near the State Opera
A look inside 'The Ball Edition' by Steinmetz-Bundy and JCH Jürgen Christian Hoerl in Vienna: new gowns, hairstyling ideas, and practical tips for the 2025/26 ball season.

Black-and-white scene from the documentary 'Toni Sailer – Spuren einer Legende' projected in a cinema during the press screening in Vienna.13 November 2025
What Inspires Fashion? A New Documentary Revisits the Life and Legacy of Toni Sailer
Austria's ski legend returns to the screen: 'Toni Sailer – Spuren einer Legende' shows the man behind the myth — athlete, actor, and timeless style icon.

12 November 2025 - SIGN UP! Trendletter 12-November-2025: What Makes Fashion Toxic? Alpine Style Update. Fashion and Power in Coins.
12 November 2025 - Fashion.at Watch Tip: Austrian Fashion Awards 2025 Fashion Show goes live tonight on Instagram @austrianfashionassociation at approximately 8:30 PM CET. The show features collections from winners of the outstanding artist award for experimental fashion design and the Modepreis der Stadt Wien, plus designs by AFA Support program participants.
Lauren Frauenschuh skiing in Kitzbühel wearing blue patterned knit jacket Delilah and ski pants Issy; two Delilah jackets shown in blue-green and red-orange versions.11 November 2025
Style Signal from Kitzbühel: Where Alpine Spirit Meets Urban Ease
Frauenschuh Kitzbühel sets the tone for winter style: heritage, craftsmanship, and mountain chic define the season.

Director and co-curator holding the 'Coins in Fashion' magazine during a press tour at the Kunsthistorisches Museum Vienna, Coin Cabinet.10 November 2025
Coins and Collars: How Fashion Shaped Faces of Power
How collars, crowns, and beards shaped power: the new KHM exhibition 'Head and Shoulders. Coins in Fashion' connects style and history.

Erszebeth diamond bangle in white gold from A.E. Köchert's Radiant Christmas selection.9 November 2025
Jeweler A.E. Köchert's 'Radiant Christmas' Selection and Upcoming Exhibitions
This month, Vienna's historic jeweller A.E. Köchert unveils its 'Radiant Christmas' selection – from pieces for daytime elegance to evening glamour, echoing the legacy of Empress Sisi's diamond stars. Also: rediscovered Habsburg jewels in Canada, including Marie Antoinette's emerald watch, and a major exhibition in Hungary.

Resa and Daniel from RnD Studio presenting ceramic vases inspired by their rings during Blickfang Vienna 2025 press tour at MAK.8 November 2025
Blickfang Vienna 2025: Ceramics, Modular Design, and Fashion
From modular furniture to ceramics shaped by love – and 'Common Grounds' by alumni of the University of Applied Arts Vienna's Modeklasse – impressions from the Blickfang Vienna 2025 press tour at MAK.

Textile factory with weaving and dyeing machines producing colored fabrics, showing the industrial side of clothing production.7 November 2025
Toxic Threads and Tough Recycling: The Hidden Challenges of Today's Textile Industry
Even the best recycling can't fix toxic fashion. A new test by Global 2000 and AK Upper Austria reveals hazardous chemicals in ultra-fast fashion — a warning for people and the planet.

6 November 2025 - SIGN UP! Trendletter 6-November-2025: Beauty Meets Well-Being; Fashion Archives Go Public; Shades That Made Fashion
Vivid collage of fashion color history: royal purple, Victorian mauve, 60s tie-dye, Yves Klein blue, and modern swatches. Blends sketches, paint, and fabric.5 November 2025
Color Stories: A Fashion History Quiz
From Tyrian purple to Pantone's next trend—test your knowledge of fashion's most influential color stories!

Left: Poster showing Rembrandt's 'Portrait of a Young Woman' digitally merged with a beauty filter to illustrate changing beauty ideals. Right: Poster with a digitally modified artwork by Markus Schinwald exploring transformation and self-perception.4 November 2025
YOUareART: When Classical Portraits Meet Modern Selfies
How does a selfie compare to a Rembrandt portrait? YOUareART explores youth, beauty, and self-acceptance through art, AR, and reflection.

4 November 2025 - Fashion.at Music Tip: Electronic Art Pop 'Harvest Sky' by Oklou. French artist Oklou captures the duality of social isolation on 'Harvest Sky' from her acclaimed album 'choke enough' (out now). The track examines self-consciousness and the pull between connection and distance, finding comfort in solitary moments during festivities. The titular sky becomes a symbolic space for introspection—a core element of Oklou's artistic approach. The album blends ambient textures with minimal club rhythms, creating what critics call a "waking dream" exploring identity and vulnerability. Stereogum named it the #1 album of 2025 so far, while the New York Times noted how Oklou's gentle vocals explore disaster and connection against sparkling, celestial instrumentals. Oklou is currently on a sold-out UK and European tour, which will stop in cities like London, Amsterdam, Manchester, Berlin, and Paris through November and December.
Artist Eva Petrič, in a yellow dress with her hand raised as if to stop, looks intently at the viewer. The image promotes the 3 November 2025
Fashion and Art Open Doors at Vienna's Magdas Hotel: 'Salle Privée – Room Behind Violence'
Artists transform hotel rooms into spaces of awareness. 'Salle Privée – Room Behind Violence' connects art, fashion & activism in Vienna.

Two promotional posters for NOT ANOTHER Archive Sale 20-22 November 2025 Vienna featuring each a model and designer list.2 November 2025
Archive Treasures: Vienna Fashion Week X SO/ Vienna Present 'NOT ANOTHER Archive Sale'
From 20–22 Nov 2025, Vienna's fashion archives open to the public - top local designers open their wardrobes.

Stylish beige-toned banner with woman and text 'Beauty Beyond The Surface: Trends in Viennese Beauty Culture'.1 November 2025
Beauty Beyond The Surface: Trends in Viennese Beauty Culture
At Vienna's Orangerie Schönbrunn on 8 November, Sense of Beauty Vienna unites natural care, technology and wellness – beauty that begins with well-being.

31 October 2025 - SIGN UP! Trendletter 31-October-2025: Austria's Halloween Trends, Jewelry Meets Wellbeing, Cinema & Style in Kitzbühel
31 October 2025 - Fashion.at Music Tip: 'Witch Dance' by Florence + the Machine, album 'Everybody Scream' (released today)
Halloween graveyard at dusk with jack-o'-lanterns, candles, church, and bats.31 October 2025
Beyond Costumes: The Halloween & Holy Days Quiz
Why do we wear spooky costumes? When are All Saints' and All Souls' Days celebrated? Test your knowledge about old and new traditions!

Two women walking through Kitzbühel's old town.30 October 2025
Spotlight on Kitzbühel: Film Glamour Meets Alpine Lifestyle
Film, fashion, and alpine flair: Kitzbühel turns into Austria's most glamorous alpine stage this winter as the Romy Awards and Filmfestival arrive in the mountains.

AI-generated image: A Halloween rooftop party at dusk, featuring costumed guests, spooky decorations, and a lit city skyline with a Ferris wheel and cathedral in the background.29 October 2025
From Wednesday Addams to Vienna's Sweet Tooth: How Halloween 2025 Casts Its Spell on Austria
From Wednesday Addams to pumpkins and parties — Halloween 2025 turns Austria into a €90 million spooky playground blending saints, sweets and streaming icons.

29 October 2025 - Fashion.at Music Tip: Rosalía's new single "Berghain" — featuring Björk and Yves Tumor — has rocketed to #1 on YouTube's music Trending chart, amassing more than 6,6 millions of views within 2 days of release. The dramatic track blends operatic German verses with the London Symphony Orchestra's performance under Daniel Bjarnason, evoking the tension and beauty of Vivaldi and Stravinsky, as praised by the media. A haunting, artful collaboration ahead of Rosalía's upcoming album "LUX", out November 7.
Modern reinterpretation of Isotype pictograms inspired by Otto Neurath's visual language for democratic communication.28 October 2025
Visual Language for Democracy: The Legacy of Otto Neurath's Isotypes
How can pictures build democracy? The Wien Museum's 2025 exhibition revisits Otto Neurath's Isotypes — a visual language that still inspires artists worldwide.

Caliper holding crystal-studded Loop Earplugs from the Swarovski Creators Lab, symbolizing the fusion of precision, sound protection, and design.27 October 2025
Fashion.at's Functional Highlight: Swarovski x Loop Earplugs
Swarovski celebrates 130 years of creativity with seven new collaborations. The Loop Earplugs edition merges crystal artistry with hearing protection.

26 October 2025 - SIGN UP! Trendletter 26-October-2025: Textile Traditions Rewoven, Rethinking Fashion's Code, Retro Alpine Style
Winter evening at St. Wolfgang with the Peace Light Lantern on Lake Wolfgangsee, surrounded by snowy mountains and festive lights.25 October 2025
Advent in Austria: A Season of Light, Culture, and Living Tradition
Austria's Advent season blends faith, culture, and winter charm—from Vienna's grand markets to the Salzkammergut's lakeside traditions. Try the Advent Quiz!