H&M presents MARIMEKKO prints spring/summer 2008

The collection of around 50 products (women, men, kids) is available in H&M´s stores on all 28 markets from April 2008. Use the storefinder or shop online www.hm.com

The designers of H&M have created a fresh-fruity collection of wide 70s dresses, tunics, skirts and shorts with Marimekko’s overall graphics from the 1950s, 1960s and 1970s. The success of the now leading Finnish textile and clothing design company Marimekko (established 1951) started with brand new, boldly coloured and patterned fabrics designed by the wife of the owner, artist Armi Ratia. Today you will find many recognised names and young talents with a feel for contemporary phenomena at Marimekko.

Check out the designers interviews at www.marimekko.com

“Our design team has long admired Marimekko´s vivid prints and colours. When our designers came up with the idea of creating a collection with Marimekko prints, it felt natural and just the right time. The summer collection 2008 will be joyfully fresh like a vitamin injection,” states H&M´s head of design Margareta van den Bosch.

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