CRUMPLER
fall/winter 2008/9

Arnold's Nudeness becomes Trendy

If you are a biker, bicycler, or another urban who loves to store laptop, beauty case, sun glasses, phone,... in a secure bag, knows the Australian brand Crumpler and the provocative titles of the practical bags such as "Ugly Divorce", "School Hymn", "Cashmere Blazer", "Hoax", "King Single", ...

This year they are presenting on their website crumpler.eu the "Nudex". The "Nudex" is a male, 1.90m tall, and is called Arnold. For the shooting of the new collection he stripped down to his pants.

"He gibbered and whooped from the moment he came in the door and immediately went on a mad rampage. He promptly made love to a coat-stand, took trophy locks of hair from most of the girls in the office and then briefly laid siege to a bathroom where a few people had hidden themselves from him. We lured him away with an ice-cream cone and once we had him stripped down to his pants (he wouldn’t take his helmet off) he was a natural, dancing to his own crazed beat. Who says you can’t get good value for 25 bucks?!" Crumpler

fig.: Trendy bag for bikers in fall 2008: the laptop-backpack "The Belly" is described as the bag with the extra space for a waterbottle and mp3 player.

Crumpler's Arnold kicked off a trend! On 13 September 2008 Vienna's Crumpler store celebrated the new collection during a street party with concert and photo shooting: the ones who had the nerves to pose naked for a portrait with a Crumpler bag like Arnold got a present from the store owner Manfred Slach. One couple had the great idea and brought their baby!

In the meanwhile you can find followers online, such as a female Crumpler Nudex!

Check out the Crumpler collection www.crumpler.eu


more collections>>>