GUCCI
spring/summer 2008



The Interactive Gucci Chiodo Experience

On 1st May 2008 Gucci has extended gucci.com with an interactive presentation of the Gucci Chiodo timepieces, whose iconic horse nail and horsebit have been transformed by Frida Giannini, Creative Director of Gucci, into silver and gold watches with square and round cases.

Since the 60ies Gucci uses the classical nail and horsebit that have their origins in the equestrian world. The nail is modeled after the pyramidal nails used to hold the shoe on the horse’s hoof.

Gucci-widgets
In 2008 Gucci opened a new chapter in the history of the fashion house: you can find on the interactive online presentation alongside with the Chiodo collection Gucci-widgets such as a personal scrapbook, a calendar,, .... gucci.com/chiodo

Frida Giannini, Creative Director of Gucci, born in Rome in 1972, studied fashion design at Rome's Fashion Academy. From 1997 on she worked at Fendi as a ready to wear designer for three seasons before being named designer for Fendi leathergoods. In September 2002 she joined Gucci as Handbag Design Director.

In March 2005 she was named Creative Director of Gucci Women's ready-to-wear, in addition to her responsibilities for all accessories. In January 2006 she also became in charge of men's wear, thus becoming the sole Creative Director of the label.

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