Alexander McQueen and PUMA
fall/winter 2009/10


The Power of Boxing

On 20th January 2009 the sport-fashion apparel for Fall/Winter 2009 by Alexander McQueen and PUMA premiered during the Milan Fashion Week. The collection's constant idea of 'Power' has leaded the designers this season to the theme 'boxing'. The full collection of men’s and women’s apparel and accessories is an extension of the collaboration for the footwear-line.

fig.: The visual icon is the griffin. He signifies power and inner force and can be found throughout the collection as a graphic application. Combat bandages, silhouettes and overlays are the most visual features of the debut collection. For details on Alexander McQueen, the concept of the collection check out alexandermcqueen.puma.com.

She wears the Griffin Tee with Combat Pants.

fig.: The women’s Cutman High are inspired by the boxing ring. The cotton strapping on the upper of the 'boxing boots' are an allusion to the bandaging applied to the boxer’s hands prior to slipping them into gloves.

The Movie

Simultaneously with the apparel launch event during Milan Men’s Fashion week was the premiere of ‘Ghost’, a short brand movie directed by director Saam Farahmand and Alexander McQueen. The movie features a dual between two athletic models with slow-to-fast motion effects and reverberation of the sequences.

"McQueen has inspired me and many of my friends. I hope the film can inspire also." Saam Farahmand

Video: Alexander McQueen PUMA Fall/Winter 2009. The movie 'Ghost' is directed by Saam Farahmand, produced by the international production agency Partizan.

Saam Farahmand won the Best Director prize at the 2007 CAD Music Video Awards, made videos for Klaxons, Janet Jackson, Simian Mobile Disco...

On the website of the community of directors Saam belongs to, you will find his biography:
"... studied art at Goldsmiths where he made trashy paintings, sculptures, and videos. After leaving art school, he showed his work in various exhibitions, created a live A/V show, experimented with stage visuals ..."partizan.com/partizan/musicvideos/?saam/biography

For one of his latest music videos 'Blind' by Hercules and Love Affair a 'Behind the Scenes'-video was produced where you can see the Londoner Saam Farahmand during his work http://www.youtube.com/watch?v=SATNtiEohK0.


more collections>>>