Salvatore Ferragamo's SS14 campaign spreads mellow summer feeling

...seen in early January 2014 at the first images of the brand's new men's and women's wear. The Italian label became internationally famous for delivering shoes to the stars in Hollywood already in the 1920ies and is until today strongly connected to California and its culture. Ferragamo mentions as inspiration for the new campaign Mexican modern architect Miguel Angel Aragonés (born 1962; known for minimalistic patterns where light and colors are playing). He inspired not only the settings for the campaign shooting but the style of the whole SS2014 collection. Miguel Angel Aragonés posts on Facebook (posting below) an article by the Los Angeles Times where the transformation of the architectural style into fashion is expained closer. Salvatore Ferragamo mentions as main attraction: rational and user-friendly architecture.

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