Kylie Minogue for sloggi

On 8 October 2014, sloggi presented Kylie Minogue as the new face of the label's upcoming campaigns under the motto 'freedom' in the meaning of freedom as choice concerning both body and mind such as beauty ideals or the independent choice of an own opinion.

The campaign series of sloggi (belongs to Triumph International) starts this Fall/Winter 2014 in Luxembourg, Holland, Belgium, Sweden und Denmark; in Spring/Summer 2015, Norway and the German-language region will follow, continued by the rest of Europe and Australia.

Kylie Minogue publishes the campaign's promotion video (social media tagging #feelyourfreedom) on her YouTube channel. It shows the singer in pieces by the brand and dancers in sloggi men. The entire short film 'Sleepwalker' is part of Kylie's 'Kiss Me Once' concerts. The tour has started on 24 September in Liverpool (tour dates: 11 Oct Monaco, followed by concerts in Spain, France, Hungary, Slovakia, Czech Republic, Germany...).

fig.: Sloggi FW2014 campaign image with the label's new face Kylie Minogue; captured by celebrity and fashion photographer Steve Shaw. Photo provided by sloggi; (C) Steve Shaw.

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