11 November 2015 While the world looks hopefully to the upcoming United Nations Paris Climate Change Conference (30 November to 11 December), forward thinking labels and organizations of the fashion industry have already started to implement strategies in the fields environmental friendly production processes and socially responsible working conditions such as the European shirt and blouse maker Eterna (headquartered in Passau in Bavaria, Germany) and the international OEKO-TEX Association which tests textiles on a scientific basis for potentially harmful substances and certifies sustainable textiles and garments inclusively their fair production. One of the approaches of the quality offensive by Eterna in collaboration with OEKO-TEX concerns transparency for consumers who can now trace online the certified production chain - from the origin of the raw material (certified for fair working conditions, responsible treatment of nature in cotton cultivation like for the blouse on this page), over spinning, weaving, finishing (from coloring of the fabric to refinements like softness under OEKO-TEX criteria), sewing, logistics and retail. For consumers, Eterna released the new website goodshirt.eterna.de where the stages are explained via text, images, graphics and videos. Already after clicking 'Get Started' on the first page of the website, users can check via EAN Code (currently sewn into around 80% of the products) where the product was manufactured and where its parts like buttons originate from. This trace is possible as Eterna is 'Made in Green by OEKO-TEX' certified. In 2000, Eterna was the first fashion label worldwide with 'OEKO-TEX Standard 100plus' certification which was renamed recently into 'Made in Green by OEKO-TEX'. The new name is pretty self-explanatory! The interactive quasi-traceroute of Eterna blouses and shirts runs over the OEKO-TEX database via www.madeingreen.com where users without ID or QR code can test the tool by choosing the function 'Test without product ID'. Fashionoffice received from Eterna one test-EAN Code for a blouse such as the one on view on this page and entered it on goodshirt.eterna.de: 4045332270369 |
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