11 May 2016

Vienna Insight: Autumn 2016 trends for shoes, clothing, accessories seen at Pressdays by Högl, Begg & Co, S.T. Dupont, Triumph, Brax, Puma

Yesterday, Fashionoffice attended the Pressdays at hotel 25hours nearby Museumsquartier in Vienna. The following pictures are on view in the order of the tour on the search after the upcoming autumn trends which will be available from summer (mainly July/August) in Austria.

fig. 1: The first interview was held with Austrian shoe label Högl. The sand colored ankle boots are currently the bestsellers and can be found from summer in stores in Austria, Germany, Eastern Europe and Russia. Other highlights of the new collection are Swarovski crystallized shoes like the glamorous patent leather high heels (picture right) or black sneakers with white, soft cushioned soles.

fig. 2: The Scottish scarf weaver Begg & Co presented two main men's wear trends which differ after styles of wearers. One of the autumn/winter 2016 trends for male outfits are color graded cashmere scarves which will be available in various color combinations. On view on this page in grey/black with matching yarn spindle; the color grading is woven! Uni-colored scarves in muted tones are furthermore important for the classical elegant men's style. For women's wear, the patterns and colors 16/17 of scarves are very various. Pieces from the rack (image right) will be available in Austria at Peek & Cloppenburg, worldwide store locator)

fig. 3: Already from June, the S.T. Dupont 'Iron Man + Tony Stark' collection will be available in Austria. The items are designed after the visual appearance of the Marvel hero - one line in Iron Man red and the other in black which is inspired by the outfits and lifestyle of inventor Tony Stark. Fashionoffice tested the red Iron Man Rollerball Pen which is filled with ink; writing literally 'rolls' easily!

fig. 4: The Triaction sports bra and shorts with 'Amazonas' print pay tribute to the upcoming Rio 2016 Summer Olympics (5 - 21 August); the set will be released in July. The collection of lingerie, lounge and sports wear (label 'Triaction') by Triumph range from seductive lace items over fleece pyjamas to panties made of new, very soft materials and push-up bras with 'magic wire'. One of the color highlights is blue; on view at the image left. Part of the range are an original mid-1950ies push-up model and its new version made with the brand's soft magic wire.

fig. 5: The German label Brax is represented in Austria with an own store in Salzburg and at Peek & Cloppenburg. The label started as producer of trousers and delivers today men's and women's wear which can be described as comfortable and practical urban wear such as the puristic coat (picture left) which can be worn on both sides - one in light grey, the other in anthracite. The fabric is a double woven quality; the two layers are slightly woven together and the edges of the coat are stitched by hand. Main focus of the brand are high-quality materials which are functional and easy to wash.

fig. 6: Fashionoffice finished the tour of autumn highlights at the designer collaborations of Puma, the 'Puma Select' collections. On view right, the bomber jacket and long-sleeve t-shirt with flower print and rose, white, black footwear of the line designed in collaboration with Careaux (aka Caroll Lynn van den Brom, Netherlands, who became popular on Instagram with her #SHECOZY hashtag). The picture left shows items of the UEG line by Polish graphic designer Michal Lojewski who developed his brand from a critical approach to consumption, existence, unification, communication and awareness.


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