6 June 2016

Swedish national football player Zlatan Ibrahimović launches his A-Z sportswear brand via digital conference

The launch of the new sportswear comes quite in time with the football fever in Europe! Tomorrow on 7 June, Zlatan Ibrahimović will answer questions of fans and press via Facebook starting at 17:00 CET on occasion of the premiere of his sportswear brand 'A-Z'. Zlatan is one of the prominent players of the Swedish national team at the upcoming UEFA Euro 2016 (begins on Friday)! For the launch of A-Z, the football player's brand uses videos such as the one embedded below where Zlatan announces the Facebook event, and snippets of the upcoming film which will be released tomorrow at the same time of the digital conference; one of the snippets carries the empowering statement: "No one can tell you who or what you can be. You write the rules." (Find the snippet on facebook.com/azsportswear/.)

For the clothing label A-Z, Zlatan Ibrahimović teamed up with Petter Varner, head of the Scandinavian clothing company Varner Group (Bik Bok, Carlings,...).

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