25 July 2018

Culture magazine, apparel brand 032c and football player Jerome Boateng present collaborative 'BOA17' collection at Bread&&Butter by Zalando (31 Aug - 2 Sept, Berlin)

Recently, Berlin-based culture magazine and apparel brand 032c posted via Instagram the announcement of the launch of the unisex capsule collection 'BOA17' developed in collaboration with German national football team member and FC Bayern Munich defender Jerome Boateng at Bread&&Butter by Zalando (31 August - 2 September) in Berlin.

fig. below right: Jerome Boateng's pitbull Ivory is prominently incorporated into the 'BOA17' collection (limited edition) together with the saying 'Per Aspera Ad Astra' (translated from Latin 'Through Hardships to the Stars') referencing Jerome Boateng's roots in West Berlin and his efforts to become one of the best football players of the world. BOA17 is set together of Boateng's nickname 'Boa' and his player number '17'.

Left: Jerome Boateng in camouflage shirt, the keypiece of the 'BOA17' collection, available from 31 August until 2 September at the trend show Bread&&Butter by Zalando at Arena Berlin as well as online at breadandbutter.com, online retailer Zalando's new shopping channel for limited editions.

Photos: Styling by Marc Göhring (Fashion Director 032c), photographed by artist Jonas Lindstroem. © Jonas Lindstroem.

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