28 August 2018
fig. right: The unisex design (available in two sizes with black or white dial) was developed from the idea to wear Jedermann watches at any occasions - at horse riding and in the stable in combination with leisure wear or at the theatre with evening gown. The image shows a black Jedermann with leather strap 'Constanze'. Photo: © Jedermann. fig. below: Soon in time with the upcoming beer event Oktoberfest and other harvest festivities, the new strap made of Tyrolean loden (felted wool, 100% merino) with leather back side will be included into the range. Photo: © Jedermann. |
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Recently on 18 August, the Viennese start-up 'Jedermann' launched its online shop on jedermann-watches.com - the only distribution channel of the brand. The name of the brand may remind many Austrians at first of the prominent play 'Jedermann' by Hugo von Hofmannsthal which is about life and death. Well, the theatre play's theme seems to be a perfect choice for the name of a watch label as it counts how the time of life is filled with actions. Despite mentioning the play by Hofmannsthal on its website, the label goes into distance to this origin. Even with the names of various leather straps, 'Jedermann' provides a play with the cultural knowledge of users - without becoming concrete. There is for example 