11 August 2018 Recently, the Viennese luxury store Popp & Kretschmer released the first images of the new catalogue containing trendy looks by labels like Roberto Cavalli, Mary Katranzou, Oscar de la Renta or by the German brand Talbot Runhof (evening dress on view on this page, below) staged by Austrian photographer Rafaela Proell with internationally working, in Poland born model and jewelry designer Magdalena Frackowiak in the streets of Vienna.
fig. right: The image shows Sascha Trefelik, marketing specialist and artistic director of Popp & Kretschmer, and Magdalena Frackowiak behind the scenes at the shooting of the new catalogue. fig. below, from left: Magdalena Frackowiak and Rafaela Proell behind the scenes. Right: Image from the new Popp & Kretschmer catalogue showing an evening dress by Talbot Runhof made of guipure sequin skin. Popp & Kretschmer posted (on Facebook) recently closer information about the fabric produced by Jakob Schlaepfer in St. Gallen (Switzerland). Photos: (C) Rafaela Proell. |
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Popp & Kretschmer (founded 1889, since the 70ies owned by the family Trefelik) is known for the selection of elegant-glamorous evening, cocktail, day wear, bags, shoes and accessories. The range - directed by Sascha Trefelik (picture right), from the store can be found online at 