27 February 2019

Musician Dua Lipa is the new brand ambassador of Pepe Jeans London; campaign photographed by David Sims

Pepe Jeans London presented Dua Lipa as new brand ambassador with images captured by British photographer David Sims whose biography can be found at the BoF 500, a directory of people shaping the global fashion industry. The campaign Spring/Summer 2019 celebrates the heritage of the label which was founded 1973 at Portobello Road in London and is known for incorporating British fashion, London style into denim looks.

The collaboration of Pepe Jeans and Dua Lipa is already published at pepejeans.com with video, images and statements by the 23-years old in London born musician. Recently this month at the 61st Annual Grammy Awards, Dua Lipa won in the categories 'Best New Artist' and 'Best Dance Recording' (last mentioned with Silkcity for the song 'Electricity'). Pepe Jeans' 'Tru Blu' innovation program (sustainable production with focus on no water waste and zero toxic chemicals) was one of the reasons for Dua Lipa to collaborate with the brand.

fig.: Pepe Jeans London ambassador Dua Lipa photographed by David Sims for the brand's Spring/Summer 2019 campaign. Photo source: obs/Pepe Jeans London GmbH/David Sims; © Pepe Jeans London.

Credits:
Photographer: David Sims
Creative Direction: Lee Swillingham for Suburbia
Stylist: Elin Svahn
Hair: Damien Boissinot
Makeup: Lucia Pieroni


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