ABSOLUT ANNIVERSARY: Annie Leibovitz Photographs Leading Personalities

photo: Mark Morris

ABSOLUT VODKA was introduced nationally in 1980, at a time when premium imported vodka was virtually unknown to the American palette. In the years that followed, the brand through its affiliation with the art and fashion communities, began to attract the attention of the American public and ultimately became the dominant leader among premium imported vodkas. 1999 sales of ABSOLUT VODKA exceeded 4 million cases in the US.

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