ABSOLUT ANNIVERSARY: Annie Leibovitz Photographs Leading Personalities

photo: Susan Sontag

"Putting the ads in the hands of artists and creative personalities has really brought the advertising alive in a new way," said Richard Lewis TBWA/Chiat/Day, senior partner and account director for ABSOLUT VODKA. "The ABSOLUT ads chosen by each celebrity are reflective of their own personality. This follows the theme of all ABSOLUT advertising by encouraging the reader to become engaged in the ad."

"Over the years ABSOLUT advertising has produced a number of arresting images," said Annie Leibovitz. "I'm pleased to join the large community of working artists who have contributed to the brand's iconography."

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