ABSOLUT LABEL 2005 - the famous collection presents the fashionable interpretation of Absolut Vodka by 10 designers

New Zealand – Adrian Hailwood: Adrian made a step into fashion from advertising in 2001 when he had trouble finding the right dress for a car advertisement. His solution was to make the dress himself, and the result was so impressive that he made more of his distinctive T-shirt dresses for his colleagues. Hailwood designs two womenswear collections a year as well as footwear and jewellery which sell in London, Singapore and Los Angeles. He describes his unorthodox aesthetic as one of the benefits of ‘being self-taught and not being afraid of making mistakes’.

Hailwood has created a knitted jacquard shoulder bag with the glamour of Greta Garbo and 1930s Hollywood. Each bag is shaped like the silhouette of an Absolut bottle, which is - opened up - a sleeveless minidress. next>>>