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ABSOLUT LABEL 2005 - the famous collection presents the fashionable interpretation of Absolut Vodka by 10 designers

Russia – Valeria Siniouchkina: born in Zurich in 1977, grown up in Montreal, with 12 years back to the homeland of her parents, Russia. And her heart is very much Russian. She named her label after the historic Siberian city of Omsk. 1992 she settled in Brussels, where she studied styling and fashion design at the Higher School Of Visual Arts Of La Cambre. Upon graduating in 2002 she won the Prix Henri Bendel at Hyère’s Festival Of Art And Fashion, going on to assist Gaspard Yurkievich in Paris as well as working for Indian Rose and setting up her label, Omsk.

Valeria Siniouchkina has created a multi-functional little bag that transforms – in Siniouchkina’s own words – into “an ‘over-the-top’ accessory”. It was inspired by the aspirations of a hypothetical girl from Omsk, who would use the bag to make her stand out among a crowd of celebrities. next>>>

photo: (c) ABSOLUT VODKA www.absolut.com/label, photographer: Elspeth Diederix



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