The world offers many opportunities - why not take all of them!

In mid-March 2013, Oakley launched the 'Change Perspective' campaign with protagonists from motor sports, F1 two-time world champion Fernando Alonso, World Rally nine-time world champ Sebastien Loeb, and six-time MotoGP world champion Valentino Rossi.

The message of the campaign is that life provides new, perhaps yet unseen opportunities by changing perspectives.

fig.: Oakley's campaign image with motor sports champ Fernando Alonso for example shows the Formula 1 driver wearing Oakley sunglasses and sports-streetwear; behind him stands a bicycle. The image could tell the story that the world offers many opportunities - why not take all of them.



more motor>