Music and fashion at the Urban Art Forms festival in Wiesen, Austria

...where musicians like Die Antwoord, Deadmaus, Bonobo and highlights from the Austrian scene such as Ken Hayakawa, Clara Moto or Austrian Apparel will perform live between 18 and 20 June. Vienna-based network of creative people 'Super Market' organizes the fashion experience at the Urban Art Forms festival. The own Super Market area for t-shirts, sweaters, sunglasses, beanies, etc stands under the motto 'Shop Till You Drop !!!!'. One of the brands is 'fick dich' (transl. fuck you); the story behind the name is even the concept of the label: after an unexpected separation, founder Susi Safer ordered a new writing on 100,000 pens of the company of her ex instead of his planned logo: "fick dich" was her answer to him and the 'products with message' were born. So far the story told by Susi Safer. The fick dich products range from jewellery over bags, beanies, t-shirts, a pen to door hangers and a message-tattoo.

fig.: 'fick dich' founder Susi Safer with necklace which carries in big letters the label's name. Temporary tattoo 'fick dich'. Photos provided by Super Market: (C) Christian Maricic.

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