20 August 2016

Norwegian musician Anna of the North presents a folkoric dress of the upcoming KENZO X H&M collection

The release date (3 November) of the collection KENZO X H&M was announced already in May (article). The collaboration was commented in media as sign of the modernization of high-fashion which pushes boundaries - if it's the Swedish retailer's strategy to work with luxury labels or, especially at the new team work with Kenzo, the approach to fuse global traditions and the use of the energy of the streets.

For the campaign, protagonists of the culture industry (art, publishing, music, beauty) present the items of the range. Latest role model is Norwegian musician Anna of the North who released her new track 'Us' yesterday (Spotify). She counts to the new talents in 2016. Recently, i-D contributed on occasion of the success of her singles 'The Dreamer' and 'Baby' an article with interview where Anna of the North speaks about her hometown, Norwegian people, music and her dream about Pokemon Go.

fig.: Anna of the North in a colorful ribbon dress designed by Kenzo's Artistic Directors Carol Lim and Humberto Leon who interpreted the label's founder Kenzo Takada's signature style for the new KENZO X H&M collection; Kenzo belongs today to LVMH Group. Find the campaign images with other protagonists of KENZO X H&M on ELLE.


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