Media information, Oct 2009
FOR IMMEDIATE RELEASE

The ‘Memorized-Data’-hypothesis
Fashionoffice's statistics of the most viewed articles from July to September and high ranking keywords verify the hypothesis that memorized data gain more attention. Publishers and advertisers have to calculate the impact of editorial content as well as online-campaigns with a new factor: the unprogressive data.

In 2006, Fashionoffice has started the studies of the ‘construction of reality’ online. In the last months, the collected traffic data delivered by Google Analytics, Alexa.com and Quantcast had been made public to give an insight how much influence RSS Feeds, Trendletters, online and offline advertising etc. have on the memory of the internet which represents the virtual consciousness of web users.

Measuring editorial content
The traffic of Fashionoffice’s editorials on the magazine’s main domains Fashionoffice.org, fashion.at, confashion.com, beautyme.com from the months July, August, and September 2009 is now published on fashionoffice.org/survey/2009/mostviewedjuly9-2009.htm. The last three months show that despite massive advertising effort significantly often content from former years is on top of the rankings.

Its effects on search engines: Country domains push country specific keywords
The most important result attests that country domains push country specific keywords significantly higher even if two domains (.org / .at) are directed to the same webspace. The correlation of high ranking editorials and keywords is significant.   

Result: Memorized data gain more attention
Fashionoffice demonstrates that the ‘memorized’ articles from former years gain more attention by the internet and its users than most current content. And this despite the fact that new content is massively promoted on RSS Feeds, Mobile Sites, Trendletters, editorial teasers in the advertising slots, as well as through online and offline advertising.

Reliability of the data: Fashionoffice’s technological premises are common practise
Fashionoffice has constantly checked together with official authorities for internet security and administration the reliability of the data delivered by the server of Fashionoffice.org to make sure that the technological premises are common practise.

The consequences: Online reality is constructed of unprogressive data
Editorial media are opinion makers and cultural chroniclers. Therefore, they have ever been used to conserve historical memory and build contemporary consciousness.
“In times of a media like the internet this important function is obviously grounded on unprogressive data that causes a ‘reactionary’ view on today’s world, users – private and business - have to get aware how the reality is constructed online. The memorization of data has become already a bias in our ‘real’ world. The democratic process of building opinions has to be monitored and analyzed by the appropriate sciences with the aim to elaborate new communication theories based on these new aspects of the media reality of today,” Dr. Karin Sawetz, publisher Fashionoffice.org.

Practical advice: Accept the reality of data-handling
Publishers and advertisers have to calculate the impact of information - editorial content, online-campaigns, private entries onto blogs, or search engine results with the new factor ‘unprogressive data’ to guarantee the reliability of opinion online.

The Fashionoffice research goes on
New statistics about Fashionoffice's traffic show that in October 2009 most of the fashion.at-users (approximately 40%) come from Pakistan. (Fashion.at and Fashionoffice.org are directed to the same webspace.) Compared to the data from Sept 2009 (ca. 40% from Germany and Austria), is this one of the most significant changes in the statistics. Fashionoffice tracked by the most elaborated tools online in Oct 2009.



Get more information about the magazine’s history and its founders on sawetz.com.

Please don’t hesitate to contact us press@fashionoffice.org or visit fashionoffice.org/press.

Media information, Fashionoffice:

Sept 2009
The attention of web users
Fashionoffice has collected traffic data delivered by Google Analytics to find out how much influence the RSS Feeds, Trendletters, online and offline advertising etc. have on the virtual consciousness of web users....

Aug 2009
The most viewed editorials on Fashionoffice in July 2009
Fashionoffice publishes the top ranking editorial pages on the magazine’s main URLs through July 2009. The statistical data are delivered by Google Analytics...

July 2009
Brand building techniques by using SEO
Brand building lies in the hands of SEO specialists. Fashionoffice gives some advices how to make brands more worthy...

June 2009
New lifestyle reporter from Dubai and daily audience data  
In June 2009 Fashionoffice launches the publication of daily new traffic as well as audience profile data by Quantcast on fashionoffice.org/contact and introduces the work of editor Caroline Zerrini...

May 2009
Fashionoffice update: interest-based advertising    
In April 2009 Fashionoffice has updated its terms of use according to the new technologies for delivering interest-based advertising by quantifying behaviour and interests as anonymous information

April 2009
User opinion about men, personal style, internet…
On occasion of the biannual Styletrends survey, Fashionoffice asks since 2003 magazine readers to make their opinion on special themes about fashion, beauty and today’s lifestyle and match their own decisions with other fashion experts...

April 2009
Where do fashion people come from to read Fashionoffice?
It became obvious that the users are reaching editorials mostly not from Fashionoffice's coversites or RSS, mobile sites...

Feb 2009
High-ranking pages on Fashionoffice
During the last six months Fashionoffice has monitored the interest of users with Google Analytics. The research on the favorite pages viewed by the users between 25 August 2008 and 25 January 2009...

Feb 2009
Fashionoffice publishes new statistical data about the circulation
From 25 August 2008 to 25 January 2009 Fashionoffice has collected new statistical data about the magazine’s circulation by using Google Analytics on a third-party standard server>

Feb 2009
Keywords used by the users to reach Fashionoffice
The Google Analytics results of the keywords used by the users to reach Fashionoffice over the last six months are an indicator for the interest selected themes/labels evoke online>

Jan 2009
Media after the Media Revolution
Fashionoffice is starting 2009 with new tools for editorials and advertising>

Jan 2009
Work Space at Fashionoffice.org
Fashionoffice is seeking for fashion, beauty and culture journalists>

Dec 2008
New Tools for Publishers and Media-Planning
How Fashionoffice.org extends reach> 

Dec 2008
The Trendletter, RSS and the mobile site of Fashionoffice.org
Editorial strategies> 

Oct 2008
Fashionoffice.org celebrates 12 years top-relevance in 'fashion'
10th anniversary of Google and the search in the oldest available Google-index>