Media information, May 2011
FOR IMMEDIATE RELEASE
What have web statistics and love in common?
- You can’t see the most important facts.
May is traditionally the month when people 'let love rule'. Even statisticians should follow this motto - at best the whole year through...
In ‘love-month’ May, the research organisation and magazine Fashionoffice presents some facts about the reality of web statistics with an analogy which will show that in online communication it's like with love - you can't see the most important things.
Since 2006, Fashionoffice has focused its research on the delivery/reception and the statistical logging of communication online. We have proved that the statistics from log files and external tools like Google Analytics or Quantcast are serving results of quantifiable facts of a reality that is obviously biased by 'memorized' data, which conducted already in 2009 to the 'Memorized Data'-hypothesis. A short summary of the results of the Fashionoffice studies are published under the aspect 'eco-system internet'. The news market and how we have to valuate the information of statistical tools are presented with a geographical example on fashionoffice.org/survey/2011/geography4-2011.htm.
Find below the geographical data of Fashionoffice from February to April 2011 (distribution: 166 countries; delivered by DoubleClick for Publishers) as well as people, visits and page views tracked by Quantcast which are showing massive differences for the amount of people and page views from Germany; compare the Quantcast statistics with DoubleClick for Publishers – both tools are accredited by the MRC (Media Rating Council).
1 - 28 February 2011 |
1 - 31 March 2011 |
1 - 30 April 2011 |
| COUNTRY |
IMPRESSIONS |
COUNTRY |
IMPRESSIONS |
COUNTRY |
IMPRESSIONS |
| Germany |
120,777 |
United States |
56,238 |
United States |
49,325 |
| United States |
53,925 |
Austria |
51,316 |
Austria |
44,403 |
| Austria |
48,265 |
Germany |
23,880 |
United Kingdom |
15,143 |
| United Kingdom |
23,168 |
United Kingdom |
22,490 |
Germany |
15,325 |
| South Korea |
9,792 |
South Korea |
10,107 |
Canada |
8,927 |
| Canada |
8,930 |
Canada |
9,326 |
Netherlands |
8,093 |
| France |
7,826 |
Netherlands |
9,018 |
Italy |
7,361 |
| Netherlands |
7,318 |
France |
8,736 |
Poland |
6,974 |
| Italy |
7,059 |
Italy |
8,379 |
China |
6,974 |
| India |
6,197 |
China |
7,295 |
Australia |
6,092 |
| Brazil |
6,165 |
India |
7,106 |
France |
6,169 |
| Australia |
5,753 |
Australia |
7,031 |
South Korea |
5,844 |
| China |
5,529 |
Poland |
6,176 |
India |
5,609 |
| Russian Federation |
5,239 |
Brazil |
6,173 |
Russian Federation |
4,782 |
| Thailand |
4,993 |
Spain |
5,883 |
Brazil |
4,813 |
| Poland |
4,932 |
Russian Federation |
5,510 |
Spain |
4,377 |
| Spain |
4,682 |
Switzerland |
4,682 |
Turkey |
3,939 |
| Switzerland |
4,212 |
Hong Kong |
4,597 |
Switzerland |
3,547 |
| Mexico |
3,820 |
Turkey |
4,291 |
Belgium |
3,192 |
| Turkey |
3,575 |
Belgium |
4,179 |
Mexico |
3,166 |
| Source of the Impressions/Inventory (incl. 320x50 Mobile Leaderboard): DoubleClick for Publishers. Media facts and figures Fashionoffice are published on fashionoffice.org/contact. Note about the variations (minus 87%) concerning the country 'Germany': Fashionoffice has checked the reliability of the data several times even on occasion of similar variations; according to officials and authorities of the internet, the variations have to be explained from the view of internet as an eco-system which is regulating itself. |
|
Inventory measured by Quantcast: 728x90, 160x600, 120x600, 468x60, 300x250, 200x200, 120x240, 120x90. Data are measured on the inventory pages of Fashionoffice.org and its special channels only. Not all content pages are carrying inventory.
The inventories of the Fashion Feeds and the Mobile Site are not included. The eMail-Trendletter has no inventory slots. |
Media information, Fashionoffice:
April 2011
The democratic principle of the internet
The 'eco-system internet' is built upon the conviction of the self-regulating competence of its users. Fashionoffice is following this concept from its earliest online study in 1995. Now, Fashionoffice publishes new data..
February 2011
The eyes of journalists
Is it possible for wide-spreading publishers to identify for example a ‘Kill Switch’ or partly shut-offs of internet functionalities?
January 2011
What's coming next?
Fashionoffice previews keyword trends and Doubeclick's inventory calculation for the next months...
December 2010
Fashion and media theory at Fashionoffice
Fashionoffice's editorial concept is built upon the scientific approach to fashion. Alongside to its publishing agenda, the organisation Fashionoffice.org is doing fundamental research on media...
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