PREFFERED SUBJECT TO SPEAK ABOUT


Results of the Styletrends Survey 15 March 08 - 1 Aug 08 (details)

The preferred subject to speak about isn't any longer sex! Instead of speaking about sex the interest to speak about "love" increased; you will find this item on the second place.

The focus on speaking about "fashion, clothes" is stronger than in the votings before; this could be explained with better working search engines and the growing understanding of the users to find specific information; such as information about fashion at fashionoffice. This result is very interesting for media planning as the spreading losses are minimised by reaching active readers who are high addicted to fashion.

After fashion and love the preferred subjects to speak about are "art", "design", and "music".

During this field period many users of fashionoffice have named additional themes which are important for them to speak about and which haven't been listed in the voting: 4,46% named themes about "self realization" like study, success, ..., 2,68% style, 1,19% each "culture" and "sport", ...

fashion/clothes, accessories	34,82% 23,6% 18,8%
love	10,12% 5,6% 9,7%
art	6,85% 5,6% 8,1%
design	5,65% 9,7% 9,1%
music	5,36% 5,6% 7%
health	4,46% 2,8% 6,5%
hair	4,46% 2,8% 2,7%
sex	4,17% 25% 23,1%
books	3,27% 2,2%
boys	2,68% 1,4% 1,6%
movies	2,08%
peace	2,08% 8,3% 2,2%
politics	0,89% 6,9%
religion	0,30% 1,6%
other	12,8% 2,8% 7,4%

STYLE TRENDS 2008 (15 March 08 - 1 Aug 08)
STYLE TRENDS 2008 (1 July 07 - 9 March 08)
STYLE TRENDS 2007 (11 Aug 06 - 31 July 07)
STYLE TRENDS 2006 (30 Aug 05 - 13 Oct 06)
STYLE TRENDS 2005 (Mar 05 - Sept 05)
STYLE TRENDS 2005 (Sept 04 - Mar 05)
STYLE TRENDS 2004 (Mar 04 - Sept 04)

Read the full Styletrends Report 2008>>>

Check out other studies about the Internet:

Internet: Fashion’s burning moment presented by PambiancoWeek, May 2008

WOMEN'S MEDIA CONSUMPTION Study by EIAA >