universe:
Europe 40,91%; Americas 31,76%; Asia 21,22%; Oceania 4,31%; Africa 1,66%; (not set) 0,13%
demographics: audience profile of fashionoffice.org

field work period: 27 Dec 2003 - 1 Aug 2008
sample: 22.933 interviewed individuals

survey method:
1. qualitative pilot study with open questions to identify the main trends and desires
2. quantitative research with interactive online questionnaires

method of sampling: random sample
last data interpretation: 22 Aug 2008

realization:
trend research channels
styleradar.com, beautyradar.com

71,48%

Browser Reports
The browser reports show up a very interesting change in today's possibilities to track HTM-sites: you can reach fewer visitors who are using Internet Explorer if you measure the traffic by embedding pages with scripts - such as advertising - from an external server. Up-to-date tracking tools measure that approximately 64% of the visitors of fashionoffice.org are using Firefox.

These results have high impact on running advertising from external domains (such as adservers) on a standardized webserver.

The randomized sample on all fashion & beauty domains shows following results (tracked by embedding pages from an external domain with installed Google Analytics Code):

Firefox 63.90%; Internet Explorer 26,63%; Opera 3.54%; Safari 3.02%; Mozilla 2.63%; Konqueror 0.15%; Netscape 0.06%; Camino 0.04%; NetFront 0.01%; internal zero-knowledge agent 0.01%

Internet Explorer
Firefox
Safari
Mozilla
Opera
Konqueror
(not set)
Blazer
Netscape
Mozilla Compatible Agent

49.20%
43.22%
2.68%
2.46%
2.19%
0.16%
0.03%
0.03%
0.03%
0.01%

The Random Sample: The browser statistics present data which are definitely and nearly independent from the method of randomizing the sample as long as it is installed on regular HTM-sites of a standard webserver. That's the reason why they can be taken for further explanations.

Random Sample compared to Stats&Logs: We have checked the Stats&Logs delivered by fashionoffice.org provider Globat.com. The results of the logs from the fashion & beauty domains in May/June 2008 are listed below. By comparing the data it becomes obvious that statistical results from different technical systems differ enormously.

Effects on the Market of Publishers/Advertisers and adjoined branches (text, photo, video, music, programmers, artists, ...): If the download of intellectual property can not be charged with fees or with advertising by counting, publishers must go new ways to re-finance their work.

Perhaps the differing data are one of the reasons why many fashion publishers don't sell ad impressions but monthly ad campaigns in the tradition of printed magazines. (Check out the article at The New York Times "Where the Fashionistas Go for a Quick Fix", from 6th Aug 2008, http://www.nytimes.com/2008/08/07/fashion/07ONLINE.html?pagewanted=1&_r=2)

Even the low CPM for Online advertising after pageviews and visits finds an explanation in the limited possibilities of ad-tracking. If statistical results of different measuring instruments show such discrepancies, the value of each adimpression - regardless in which media of the Internet - is diminished. Read following article about a current CPM 0,6 Dollar for fashion advertising online http://www.portfolio.com/news-markets/top-5/2008/08/06/American-Apparels-Internet-Ads?TID=email/news/top5.

Internet Explorer
Firefox
Safari
Mozilla
Opera
(not known*)
Netscape
...

*includes different versions of Firefox, Safari, Fedora, Opera,...

61,85%
not listed
0,88%
4,02%
0,28%
31,01%
2,02%

Internet Explorer
Firefox
Safari
Mozilla
Opera
(not known*)
Netscape
...

*includes different versions of Firefox, Safari, Fedora, Opera,...

59,2%
not listed
0,75%
3,45%
0,16%
33,6%
1,92%

United States
Austria
United Kingdom
Germany
Canada
Poland
...

TRAFFIC SOURCES

Tracking traffic is a challenge! Standardized webserver management and up-to-date tracking tools are in a permanent race; ones are trying to minimize traffic, others are working to measure actual data about pageviews, visits, traffic sources,...

This race is made upon the work of Online publishers by delivering and tracking their data and its usage.

Good examples for the troubles which are caused by this race give the results of the traffic sources for the domain fashionoffice.org.

Although fashionoffice.org was listed during the monitored period (4 June - 4 Aug) on the first page on Google.com, Google.de - excellent ranked even in other countries - search "fashion", Google Analytics tracks 0,067% of the visits sent from Google to www.fashionoffice.org.

The good ranking of fashionoffice.org on MSN.com search "fashion" is reported with 0,215% of the visits.

The list of search engines with similar, not nearly congruent results could be continued with except of one: 74,27% of the visits sent by search engines come from one: Yahoo! Yahoo has sent 2,40% of the visits from all traffic sources.

fig.: Screenshot Google.com, search "fashion" worldwide, 7 Aug 08

Media Usage in 2008:


Internet Activity Index (IAI): www.online-publishers.org

Since August 2004 the Online Publishers Association (OPA) publishes the monthly Internet Activity Index (IAI), developed in connection with Nielsen//NetRatings.

The IAI offers a new way of looking at consumer engagement online; therefore the Internet usage is divided into five distinct activities: Content, Communications, Commerce, Community (added in March 2008) and Search. Nielsen Online captures the total amount of time spent by consumers in each category.

"Even with Community added, our initial data reflect the same pattern found over the last 15 months,” announced OPA president Pam Horan the new category in March 2008. “The bulk of consumers’ online time is spent with Content, well outpacing Communications and Commerce. While Content dominates, Search and Community capture relatively small shares of consumers’ overall online time.” Source: http://www.online-publishers.org/newsletter.php?newsType=pr&newsId=307

"Content" is described by OPA as "Web sites and Internet applications that are designed primarily to provide news, information and entertainment. Examples of those included in this segment are CNN.com, ESPN.com, Windows Media Player and MapQuest."

The IAI results for June 2008 show that Content accounts for most of consumers’ time online at 42,3%, while Community ranked fourth at 8,8%.

The report is published monthly on OPA www.online-publishers.org.


Germany Online: ard-zdf-onlinestudie.de

On 1st August 2008 the German national TV-Channels ARD/ZDF published the new study about the media usage of Germans. The time spent online grew from 54 minutes (2007) to 58 minutes; the Internet is now on 3rd rank of the used media/time (nationwide representative study during March/April; interviews with 1.802 persons, older than 14 years).

For the 14-19 years' old the Internet is the most important media: with 120 minutes they use the Internet more intensively than watching TV (100 minutes). This age group prefers multimedia applications and video: 92% are downloading video. Source: www.ard-zdf-onlinestudie.de

In US 20% TV viewers are watching online: www.immi.com

On 29 July 2008 Integrated Media Measurement Inc. (IMMI) released a new report that shows the rise of Online watching TV.

The computer is used increasingly as a substitute for the television. More females (55%) watch primetime episodes online than males (45%). The largest group of online TV viewers in US are women aged 25 to 44.

“Everyone’s been talking about the Internet becoming a substitute for television; however this is the first single-source passive data to show that the migration from one platform to another is actually occurring – and it’s happening fast.” Amanda Welsh, head of research for IMMI.
Source: www.immi.com/pdfs/IMMI-OVAL.pdf


The Rise of the Internet: Video and better Content

>Online video changed the behaviour of the total population: the increased popularity of video explains the higher time spending with online content in general.

>The Internet offers more and better content than it did the years ago.


Check out other studies about the Internet:

Internet: Fashion’s burning moment presented by PambiancoWeek, May 2008

WOMEN'S MEDIA CONSUMPTION Study by EIAA >

SEX Special: Instant Survey mid October - mid December 2007 (details)

The fashionoffice.org users became younger!

The median age of Internet Fashionistas is now 23,882 (standard deviation 8,573). In the field period before the results have shown a median age of 24,98 (standard deviation 9,974).

29,967%
29,149%
27,680%
27,5%
41,490%
38,84%

6,188%
7,017%
7,716%
8,5%
4,078%
4,18%

This year we can not offer you the median age for all of the themes. As you can see not enough Fashionistas have entered their age into very good visited instant profiling tests (>next table). Technicians have checked our systems; they are running in the standardized framework. We are working on an explanation for the new behaviour of the Online Fashionistas.

not enough data
23,59
25,28

21,92
25,00
25,64

fashionistas city

not enough data
25,73
25,45

men's style

24,93
27,41
24,35

fragrances, perfumes

subject to speak about

fashionistas city

men's style

subject to speak about

fragrances, perfumes

small

The ranking “trendiest inspirations for style” shows that the Internet has a great authenticity for Fashionistas as a source for their personal style inspirations: Internet is ranked on the 1st place, followed by "street". Fashionistas are characterized by a strong self-awareness: their style is primarily inspired by themselves, on the 4th position are printed magazines, followed by friends.

These results point out that Online Fashionistas have a strong active - interactive - approach to the creation of their own style: three of the five first ranked items "Internet", "myself", and "friends" are sources which are determined by the user himself and change in the moment he interacts.

What's the explanation for this new media behaviour?

The average age of the fashionoffice readers is lower than the years before. The fashion experts of this voting about the trendiest inspirations for style are approximately 4 years younger than in 2007.

This explains why the ranking shows compared to the votings from former years brand new positions of the items. The new positions of the Internet and TV are corresponding with other research results like the above mentioned study by the German national TV-Channels ARD/ZDF (published on 1st Aug 2008) about media usage: for the 14-19 years' old the Internet is the most important media: with 120 minutes they use the Internet more intensively than watching TV (100 minutes). This age group prefers multimedia applications and video: 92% are downloading video. Source: www.ard-zdf-onlinestudie.de

On 29 July 2008 US researcher Integrated Media Measurement Inc. (IMMI) released a brand new report that shows the rise of Online watching TV. The largest group of online TV viewers in US are women aged 25 to 44. Source: www.immi.com/pdfs/IMMI-OVAL.pdf

18%
21,7%
14,9%

10%
13%
10,2%

Have you ever got a boring call from a phone company about the usage of your mobile? Perhaps there have been too many interviews about mobile communication in the last years, because the Online Fashionistas are not willing to speak about their phones any more.

Results from 1 July 07 - 9 March 08:
Multimedia Messaging Services (MMS) are the trendiest extra usage of mobile phones. Photo is still the trendiest extra usage of the mobile phone, followed by good old SMS, and on 3rd place music. Writing SMS and video became trendier in the last months; watch TV lost many percentages. This is a vote for running pictures, but perhaps against timed entertainment.

The preferred subject to speak about isn't any longer sex! Instead of speaking about sex the interest to speak about "love" increased; you will find this item on the second place.

The focus on speaking about "fashion, clothes" is stronger than in the votings before; this could be explained with better working search engines and the growing understanding of the users to find specific information; such as information about fashion at fashionoffice. This result is very interesting for media planning as the spreading losses are minimised by reaching active readers who are high addicted to fashion.

After fashion and love the preferred subjects to speak about are "art", "design", and "music".

During this field period many users of fashionoffice have named additional themes which are important for them to speak about and which haven't been listed in the voting: 4,46% named themes about "self realization" like study, success, ..., 2,68% style, 1,19% each "culture" and "sport", ...

34,82%
23,6%
18,8%

10,12%
5,6%
9,7%

6,85%
5,6%
8,1%

5,65%
9,7%
9,1%

5,36%
5,6%
7%

4,46%
2,8%
6,5%

4,46%
2,8%
2,7%

4,17%
25%
23,1%

3,27%
2,2%

2,68%
1,4%
1,6%

2,08%
8,3%
2,2%

0,89%
6,9%

0,30%
1,6%

12,8%
2,8%
7,4%

In the voting of the internet fashionistas about the fashion qualities of zodiac signs, VIRGO gets the highest consensus: it stands for the pedantic one, everything has to fit together. AQUARIUS and LEO are the trendsetter, the early adopter of the must haves; LEO loves exclusivity, wears only top labels and best quality. SAGGITARIUS has the fewest votes for the fashion qualities "pedantic" and "exclusive". PISCES, AQUARIUS, and GEMINI are the signs which are attributed to creativity; TAURUS and CANCER are seen as the comfortable ones.

The zodiac signs of the fashionoffice.org users:

Capricorn

7,796%
7,570%
7,930%
8,09%

8,245%
8,517%
9,284%
8,09%

Pisces

10,494%
10,567%
9,477%
8,21%

7,196%
7,255%
6,769%
6,94%

7,046%
7,097%
6,382%
8,03%

Gemini

9,445%
9,463%
10,251%
8,57%

Cancer

7,496%
7,728%
8,123%
8,87%

9,745%
9,463%
9,671%
7,66%

Virgo

6,446%
5,993%
5,415%
9,29%

8,695%
9,148%
8,897%
9,11%

Scorpio

8,845%
8,675%
8,704%
9,17%

Saggitarius

8,545%
8,517%
9,090%
7,91%

The Internet Fashionistas have tested their trendiness in design and have chosen the trendiest designer/label for the following 3 styles: Casual, Glamour, Unique.

6,85%
6,1%

2,74%
11,1%

41,1%
29,8% (Chloe, Paul Smith, Miu Miu, Kenzo,...)

4,17%
4,5%

6,94%
7,6%

2,78%
2,0%

4,17%
6,1%

8,33%
3,5%

1,39%
1,5%

4,17%
2,0%

0%
1,5%

2,78%
5,6%

6,94%
4,0%

11,11%
8,6%

4,17%
4,0%

4,17%
6,1%

1,39%
1,5%

5,56%
2,0%

40,28%
44,4% (Yves Saint Laurent, Vivienne Westwood, Philip Treacy,
Matthew Williamson, Comme des Garçons, Noki, Michael Ball (Rock & Republic), ...)

Though a higher diversity of designers/design labels in this year's voting, Alexander McQueen is still the favorite trend leading designer, D & G (in 2006 on 3rd place) is in 2007 on the 2nd place, followed by Prada on 3rd place. Alexander McQueen represents the rebel in fashion with strong influences of Punk and Gothic. Dolce & Gabbana's fashion can be described as "theatralic Noble-Hippie" look, Prada's fashion as "intellectual retro-style".
Gucci and Hugo Boss become more fashionable than the year before. The most important new labels in this voting for the creation of trends are Chanel, Anna Sui, Stella McCartney (all three have been named by the users in last year's voting).

Results of open questions:
The internet fashionistas named (in open questions) following designers/design labels as additional trend leaders: Rick Owens, DKNY, Dries Van Noten, Valentino, adidas, Burberry, Converse All Stars, Day, Birger et Mikkelsen, Mango, Tsumori Chisato, Karim Rashid, Comme des Garçons, Issey Miyake, Martin Margiela, Helmut Lang, ...
Bags (Chloe, Chanel), shoes (Prada), sunglasses are the most important Must Haves of the ones who voted for the trend leading designers.
The trend leading musicians of the design experts are Madonna, Beyoncé and Gwen Stefani.

Alexander McQueen

9,8%
15,9%
14,9%
17,81%

Anna Sui

3,9%

Arkadius

0,3%
1,7%

Armani

Balenciaga

2,8%

Betsey Johnson

2,2%

Calvin Klein

3,7%
4,6%
3,8%
3,42%

Chanel

5,7%

Chloe

2,5%

Christian Dior

5,2%
7,3%
7,3%
4,11%

Christian Lacroix

1,4%
2,5%

Custo Barcelona

1,4%

D & G

Gucci

5,7%
4,7%
7,6%
6,85%

Hedi Slimane

1,8%

Helmut Lang

Hugo Boss

2,3%
2,1%

Jean Paul Gaultier

2,4%

John Galliano

Lagerfeld

Louis Vuitton

2,3%

Marc Jacobs

Michael Kors

Missoni

0,8%

Oscar de la Renta

0,4%

Prada

Raf Simons

0,5%

Roberto Cavalli

Stella McCartney

3,6%

Tom Ford

1,6%

Victor & Rolf

2,7%

1,8%

1,8%

The users named their favorite brands for sunglasses in 2005. In 2006 the six top-ranking brands have been in the voting: the favorite sunglasses are the ones with big label applications: Chanel is with 35,20% the favorite brand for sunglasses, on the second place D&G.

The favorite brands for hair care are Sunsilk and Wella. The luxury labels Sebastian, Nicky Clark and Marlies Möller are not so common. The favorite make-up is M.A.C, followed by Shiseido and Givenchy, the favorite brands for eye shadows are M.A.C, Lancôme and Biotherm. For their mascara the users prefer Lancôme, Ellen Betrix by Max Factor and Clinique. The Juicy Wear Duo by Lancôme is the favorite lip color, followed by Dior Addict and Lipcreme by Estée Lauder. For their fragrance the users choose ck one summer by Calvin Klein, Anais Anais by Cacharel, L'Instant de Guerlain.

In 2005 the fashionable internet user votes for Chanel sunglasses, cosmetics by M.A.C., and dessous by Victorias Secret. The favored brand for Jeans is Levis, for shoes Prada. Other brands in styleradar.com

Oakley
Swarovski
Silhouette

9,94%
5,23%
4,08%

11,49% Divinora by Guerlain
22% French Riviera by Lancôme
13,66% Skin Loving Colors by Biotherm
37,88% M.A.C
3,10%  Juvena
11,80% Make up for ever

19,32% Ellen Betrix by Max Factor
5,15% Biotherm
17,52% Clinique
16,75% Estée Lauder
33,50% Lancôme
7,73% Helena Rubinstein

7,84% Lipcote
27,73% Dior Addict
13,16% Lipfinity by Ellen Betrix
35% Juicy Wear Duo by Lancome
14,28% Lipcreme by Estée Lauder
1,96% Trucco by Sebastian

32,15% ck one summer by Calvin Klein
7,57% Eau d'Été by Cerruti
25,42% Anais Anais by Cacharel
14,47% Paul Smith London
20,37% L'Instant de Guerlain

M.A.C
Clinique
Calvin Klein

The Internet Fashionistas tested their trendiness in Shoe Style and voted for the absolute Must-Haves for Jeans, Mini-Dress, and Long Skirt.

The High Heel Boots are no longer the favorite shoes for Jeans. Sportive Sneakers are the new number one for Jeans. The choice for comfortable shoes corresponds to the results of the voting about the trendiest style.

But Sneakers are obviously only a Must-Have for jeans; don't wear them with a Mini-Dress! The High Heel Boots even lost in the voting for the Must-Have for the Mini-Dress. Elegant Pumps are the favorite shoes for short dresses, skirts.

Flat Shoes are the overall winner in this voting: you can wear them to Jeans, the Mini-Dress and the Long Skirt. Stilettos constantly lost their trendiness in the votings during the last years: it seems as if the sinking popularity has stopped. Elegant Pumps are always a good choice.

14,00%
15,6%

The users voted for "sexy" shoes: high heel boots, stilettos, cute slip on shoes are the ingredients for the sexy look. Puma Sneakers are still with 19% the top must have's in 2006.

The glamorous shoes with high heels are still the favorites. Brand new this year is that the internet fashionistas named the flat shoes explicitly as trendy shoes style.

4,6 %
11%
10%

In sum the well dressed online fashion user focuses strongly on the body. It's more important to wear well-fitting jeans, preferably vintage. And even the 3rd and 4th place signify the body consciousness of the users: the sexy dress and the mini skirt are important must haves.

The favorite accessories are still big sunglasses with a vintage handbag or Prada bag. Piercing is less important.

Since 2004 the comfortable and practicable cotton is the most favoured material. In 2006 the votes for cotton increased and can be partly explained by the dominant importance of jeans. Cotton is followed by silk and chiffon. Similar to the must haves in clothes (and even shoes), the users vote first of all for “sexy” items: seductive fabrics, which present the body with its sexy lines and curves and let the skin shine through (41,83% in sum for silk, jersey, chiffon). Since 2004 fur becomes more and more important. Stiff falling taffeta is on the last place.

For the first time Internet Fashionistas have tested their trendiness in hair cut and have chosen their most favorite: long curly hair is with 27% the favorite hair cut, followed by straight short hair and Bob. In an open question, the Internet Fashionistas have named "Layers" as an additional favorite hair cut.

(The items "long curly hair", ... come from the Internet Fashionistas who have named their favorite hairstyles in an open question during the last voting period from 1 July 07 until 9 March 08.)

The Internet Fashionistas tested their trendiness in hairstyle and voted for the favorite brands in hair care: L'Oreal is the brand with the most votes. Additional to the voting the users named (in open questions): Dove, Vidal Sassoon, Pantene Pro-V, Nivea, Origins, Head & Shoulders,...

The favored hair styles are: long hair ("wavy", curled, straightend), followed by bob, and short hair. Curls and soft waves are preferred.

The users of fashionoffice.org tested their trendiness in fragrances and have chosen the favorite brands for perfumes/fragrances: fresh scents for day wear - best combined with a casual style - have won! Calvin Klein, DKNY, and Armani are the favorite brands for perfumes/fragrances.

The users of fashionoffice.org tested their trendiness in lipcolors with care and have chosen the favorite brands for lipcolor: glamorous Dior lipcolors are still preferred, followed by fashionable MAC.

Fashionistas have named additional lipcolors to the ones of the voting, such as Anna Sui, Chanel, Labello, ...

The trend in cosmetics is very consistent: a natural, vital and healthy appearance is the beauty ideal of the users: in 2006 natural make-up increased in the same way as green eye shadow and vibrating colors became less important. The "golden shimmer" brings glam to the users face and body. “Nice hair” is ranked on the second place of the beauty must haves. "Beautiful teethes" are still important for the favored look.

The users decided that the natural, nude look is the favorite face style in summer 2005.

ARE YOU A BEAUTY PRINCESS? (SPECIAL: Beauty-Game in fashionoffice.org)

Physical Beauty

Holistic Beauty

„An open mind“ is the most important (life)style for the users of online fashion & lifestyle information and entertainment sources and reflects their individual philosophy. Other high ranked styles of personal philosophies and concepts of living are “romantic“ and increasingly "comfortable"; a trend which fits perfectly in the upcoming "casual look" (take a look at the voting results of "Personal Style"). "Romantic", "passion" and "zest" - three items which express a very emotional and devoted lifestyle - became less important.

For this voting we haven't asked if "stylish, trendy" or "chic" are the trendiest personal styles, because these answers say nothing. They have been used by the ones who have no concrete idea about their personal style or by the ones who are switching between different styles.

Without any additional new items the voting of this field period shows that the trendiest personal styles are comfort, vintage, romantic, and casual. It is still important to have an unique style. The glamour style becomes less important, the classic style still grows. The majority of the Online Fashionistas prefers the relaxed styles.

13,58%
2,6 %
1,4%

12,35%
8,8 %
10,3%
18,1%
22%

11,11%
4,4 %
7,6%
10,6%
10%

9,88%
9,2 %
16,2%
12,8%
8%

7,41%
5,9 %
13%

7,41%
5,1%
2,1%
9%

6,17%
5,9 %
13,8%
13,3%
14%

6,17%
4,2 %
5%
11,5%

4,94%
4,2 %
1,2%

3,70%
3,3 %
4,2%
5,9%
9%

3,70%
3,1 %
4,1%
5,3%
5%

3,70%
2,4 %
1,9%

2,47%
1,8 %
0,7%

2,47%
2,6 %
0,6%

2,47%
2,4 %
4,3%
5,3%
5%

1,23%
2,0 %
2,5%
7,6%
10%

1,23%
1,5 %
1,9%
4,9%
6%

2,9 %
2,7%

The “sexy body performance” by Gwen Stefani, Beyoncé, Madonna and, brand new this year in the top ranking, Justin Timberlake can be the secret behind the musicians' success in this voting. Since 2005 Gwen Stefani leads the list of the trend leading musicians.

other musicians

We find new faces in top-positions for the most fashionable actress! In the instant profiling test for Trendiness in Film the Internet Fashionistas voted two new characters into the first three positions: Lindsay Lohan and Sienna Miller. Both are fashionable party girls and successful actresses. Sarah Jessica Parker is back as one of the most fashionable actresses.

FAVORITE MOVIE GENRE

For the first time the Internet Fashionistas had the chance to vote for an actor; but surprise: the voting for the most fashionable male actor was of no interest for the users. The fact that users of fashionoffice.org are not participating in a voting about "Test your trendiness in FILM! Decide who is the most fashionable actor" is the most interesting result here: this is a decision against a ranking of male actors by the mainly female Internet Fashionistas in fashionoffice.org.

The few votes went to:

The users described with an adjective the trendiest men's style. Modern Vintage is with 15,38% the favorite men's style, followed by Metrosexual, Casual, and Unique. The former trendiest styles Urban and Street have lost many votes.

Modern Vintage was already the great winner of styles in the last voting. Before, in early 2007, many users named this style in an open question and in 2008 it succeded as the style with the most votes. Unique is an other upcoming style.

In 2006 the “Globetrotter” is with approximately 41% the winner of the "Trend leading Men's Style" voting. His adventurous style is similar to the “Nomade”, who was the favorite in the years before. The "Globetrotters" open mind, his love for living with foreign cultures, and the comfortable casual, sporty styling with grungy, retro influences have convinced the users. The "Dandy" is ranked on the second position and is a type of "Crossdresser". The "Samurai" is a new style in this ranking. This urban look is new and different to the bonvivant style of the "Sicilian" in the former votings.

The question „What will be the trend leading men’s style 2005?“ evokes a very clear vote:

In 2006 we asked for the trendiest colors style. The users chose between 3 styles: the sportive, intense colors under the title "dynamic", the "urban" camouflage of muted tones, and the "glamorous" combination of deep colors. With 48,4% of the votes "glamorous" is the trendiest color style 2006.

In 2006 the users decided that "shopping" is the trendiest hobby of fashionable people. This is the first year “fashion design“ is on the second place (in 2004 and 2005 on the first place). This hobby includes not only the creation of fashion but also the collection of trendy pieces to develop a new and individual style. An important part of the hobby “fashion design” is the intensive interest for all new shapes, styles and trends in the media. "Art" is still ranked on the 3rd place followed by travelling.

billiards