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fashion.at - magazine search articles get the trendletter

FASHIONOFFICE INSIGHT
by publisher Karin Sawetz
February 2010

Web, Mobile, Feeds, Trendletter

Fashionoffice is dressed up in a slender styled and transfer-friendly layout on the re-launched Website; the Mobile Site and the Fashion Feeds have got the new colored favicon-logo (image right), and the Trendletter is now optimized for mobile phones. The media alert 'The Favicon-Logo gets Blue' provides details about the history of the Fashionoffice logo, where the iconic Fashionoffice-lens comes from, and why the Trendletter is in form as well as content web- and mobile-friendly.

In January 2010, Fashionoffice has finished its researches on statistical data from and about the magazine domains. The result is - in short words - that data from different sources are not replicable. Details about the studies on traffic, keywords etc. delivered by Alexa, Google Analytics and Quantcast are published on fashionoffice.org/survey/2009/stat-fashionoffice12-2009.htm.

After some years of intense time investment into the statistical analysis and technical checks - even with official authorities, Fashionoffice will extend now its editorial focus especially on young talents and music.


The most viewed articles on Web and Mobile; the most viewed/clicked FashionFeeds

The statistics of the different media Web, Mobile, and Feeds give an insight into user preferences. The Trendletter is not tracked by a statistical tool because it hasn't any slots for the delivery of advertising.


Ranking of the most viewed editorial pages between 29 Dec 2009 to 29 Jan 2010, data by Google Analytics (the bold fonts signify articles from the last 12 months; the others are from the respective month-year):

Fashionoffice server location The technics of Fashionoffice (fashionoffice.org, fashion.at, confashion.com, beautyme.com, styleradar.com, beautyradar.com, FashionAvigator.com, cytara.com) is outsourced to a hosting provider in US, Massachusetts.
Web
Fashionoffice: fashion.at, beautyme.com, confashion.com 		Mobile
fashion.at/mobile

  1. fashion.at/culture/2008/chanel5-2008.htm
  2. beautyme.com/cosmetics/2008/makeupforever10-2008.htm
  3. confashion.com/ss2007/philippplein4-2007.htm
  4. fashion.at/collections/2009/infash9-2009.htm
  5. fashion.at /culture/beecroft10-2003.htm
  6. beautyme.com/fragrance/calvinklein10-2005.htm
  7. confashion.com/ss2008/ibm1-2008.htm
  8. confashion.com/ss2007/schweitzberger5-2007.htm
  9. confashion.com/ss2007/lenesecher5-2007.htm
  10. fashion.at /triumph/2006/winner11-2006.htm
  11. confashion.com/ss2007/inhorgenta4-2007.htm
  12. confashion.com/ss2007/galati6-2007.htm
  13. confashion.com/ss2008/ritukumar10-2007.htm
  14. confashion.com/ss2007/venlai5-2007.htm
  15. confashion.com/ss2006/jiwonree6-2006.htm
  16. confashion.com /ss2007/generalmotors6-2007.htm
  17. fashion.at/design/2009/vdmd12-2009.htm
  18. confashion.com/ss2010/pierregarroudi12-2009.htm
  19. confashion.com/ss2007/garges6-2007.htm
  20. confashion.com/ss2007/puma3-2007.htm

  1. /neilbarrett1-2010.php
  2. /mountainstyle12-2009.php
  3. /officestyle1-2010.php
  4. /xulybet1-2010.php
  5. /menstyle1-2010.php
  6. /valentinemen1-2010.php
  7. /parajumpers12-2008.php
  8. /pierregarroudi12-2009.php
  9. /beataboucht1-2010.php
  10. /geography1-2010.php
  11. /mac1-2010.php
  12. /mobile1-2010.php
  13. /strellson11-2008.php
  14. /infash9-2009.php
  15. /fashioncities1-2010.php
  16. /mensurvey1-2010.php
  17. /catlin1-2010.php
  18. /margitczak1-2010.php
  19. /valentine1-2010.php
  20. /vdmd12-2009.php


Ranking of the Fashion Feeds (during the month January 2010; data delivered by Feedburner) after views and clicks:

FashionFeeds
https://www.fashion.at/feeds/fashion.xml

  1. Short Message 16/1/2010 - Valentine's music tip: "I'm writing this to you in reverse... I wanna show you how I love you" sings Britt Daniel from the indie-rock band 'Spoon' (formed 1993) from Texas in 'Written in Reverse', the first single from the new album 'Transference'. The album (comes out on 19 Jan) can be pre-ordered on the bands site ; 'Written in Reverse' is already available on iTunes. Spoon starts their tour on Valentine's Day (14 Feb) in Glasgow, 15 Feb Manchester, followed by London, Amsterdam, Berlin, Texas, Washington...
  2. Short Message 17/1/2010 - Valentine’s music tip: ‘Soldier of Love’ by the Grammy awarded UK-Nigerian funk-soul singer Sade, title track from the new album (release 8 Feb).
  3. Short Message 15/1/2010 - “But the way that I feel about you is beyond words” - Valentine’s music tip: ‘In a manner of speaking…’ by Tuxedomoon. On the video you can see Winston Tong singing. He had joined Tuxedomoon early after two electronic music students from the San Francisco City College have founded the band in 1977. The video is a great document for the beginning of electronic music in the post-punk/new wave era. Tuxedomoon has recorded the albums ‘Half Mute’ 1980 and ‘Desire’ 1981 at the prominent Ralph Records, owned by the avant-garde formation ‘The Residents' which released even music videos with political impact.
  4. Short Message 14/1/2010 - Burberry’s creative director Christopher Bailey invites by video to the live show on 16 Jan from Milan Burberry is a pioneer of taking the Social Media risk of letting comment the shows by users. The Burberry SS2010 catwalk presentation (on 22 Sept in London; Fashionoffice article from Oct 2009 https://www.confashion.com/ss2010/burberry10-2009.htm) was groundbreaking in Social Media history: at the catwalk after-party video screens served party-comments from social media sites; a blogging suite was set up to blog directly from the party. The real time show from Milan (men FW10) can be viewed on live.burberry.com or through Twitter or Facebook.
  5. Short Message 14/1/2010 - The artist’s creations of textiles that make sound - video interview The Chicago based performance artist Nick Cave (he and the Australian musician Nick Cave from The Bad Seeds have the same name) creates his 'Soundsuits' from textiles and costumes in a modern dance performance. The sounds are developed from the textiles in movement. From 10 Jan – 30 May the Fowler Museum in California http://www.fowler.ucla.edu/ exhibits thirty-five of his 'Soundsuits'. The costumes, mostly with animal imagery, evoke with the nature-ritual alike performance a spiritual impression. "While conjuring the spiritual strength and power of animal totems used in ancient rituals from around the world, Cave's Soundsuits also become vessels of transformation, and seek to connect us to the earth and the animals around us. Using wit and humor and a fanciful sensibility, Cave's Soundsuits beg us to pay attention and to dream of a different future." writes the Fowler Museum about the exhibition 'Nick Cave: Meet Me at the Center of the Earth'.
  6. Fashion and music in punk-Afro style
    ...the punk-Congolese pop music opera 'more more more... future' and dance performance with costumes by the Paris based designer and fashion recycler Xuly Bet...
  7. Short Message 12/1/2010 - Afrobeat legend Tony Allen is on world tour with the new album ‘Secret Agent’ In February/March the Nigerian born, currently in Paris based drummer Tony Allen will tour with the album ‘Secret Agent’ in France, Poland, Portugal… He has written the album songs in Paris and travelled to Afrika to mix the voices from the singers. Tony Allen collaborates with other musicians like Charlotte Gainsbourg for ‚5:55’, or Damon Albarn (known form the rock band Blur and the virtual band Gorillaz), Flea (Red Hot Chili Peppers), Paul Simonon (The Clash) who have worked together with Tony Allen on the album ‘The Good, the Bad & the Queen’ (2007); the album was soon high-ranked in the charts. A special documentary http://www.youtube.com/watch?v=5UzIGdFZOgU provides behind the scene views on the production of the 'Secret Agent' with the musician's own words and statements by Damon Albarn and Flea.
  8. Fashion, art, music influenced by the reality-simulation of media
    Miyo Yoshida (UK artist who was recently selected for the Catlin Art Prize 2010) uses in her installation 'The Void' pieces like the book 'Media Control' from Noam Chomsky, a Louis Vuitton bag, the Jack Kerouac novel 'On The Road', a football, Chanel makeup, an Apple iphone, the Sex Pistols album 'Never Mind The Bollocks', etc...
  9. The scheme for Mr. Valentine
    Question: What is love on the first sight? Answer: When his look fits into your scheme. Question: What is a scheme? Answer: This is very...
  10. Short Message 13/1/2010 - Fashionoffice just received a music tipp: ‘Dakar Moon’ is a mix of flamenco guitars and modern instruments by the Senegalese singer and guitarist Baaba Maal. The video premiered on MSN music and was AOL’s ‘Video of the Day’ on 11th Jan. The track is from the album ‘Television’.


FASHIONOFFICE INSIGHT:

Jan 2010
Dec 2009
Nov 2009
Oct 2009
Sept 2009
Aug 2009
July 2009
June 2009
May 2009
Apr 2009
Mar 2009
Feb 2009
Jan 2009



Karin Sawetz is journalist, media researcher and fashion scientist (Mag. Dr. phil.). > sawetz.com

© since 1996 sawetz