 Fashionoffice Geography
Dec 2012 - July 2010
Example: Art Ranking
One of the most interesting results of research by Fashionoffice during the last years concerns the interplay between country domains and keywords/phrases. |
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Fashionoffice server location The technics of Fashionoffice (fashionoffice.org, fashion.at, confashion.com, beautyme.com, styleradar.com, beautyradar.com, FashionAvigator.com, styleprofiler.com, cytara.com) is outsourced to a hosting provider with data centers in US, Massachusetts. |
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Inventory (ad units 728x90, 160x600, 120x600, 468x60, 300x250, 200x200, 120x240, 120x90; 320x50)*
*Data are measured on the inventory pages of Fashionoffice.org and its special channels only; since 10 July 2011 the inventory of the Mobile Site (320x50) is included. Not all content pages are carrying inventory.
The inventory of the FashionFeeds is not included. The eMail-Trendletter has no inventory slots. Changes on 25 July 2011: Quantcast tags are not any longer installed on all inventory pages. December 2011: the ad units of the inventory are tracked again with Quantcast. 14 Jan 2012: fashion.at/mobile carries 728x90, 468x60, 320x50 for desktop, tablet, smartphone. |
| December 2012 - December 2011 |
Impressions, clicks, geography; source: DoubleClick |
The management solution DoubleClick for Publishers (DFP) co-provides technically the content which appears via inventory slots on Fashionoffice and it counts the impressions and clicks. |
| November 2012 |
Geography %
Basis:
Impressions/Inventory;
1 - 30 November 2012
(Source: DoubleClick for Publishers) |
144 countries - ad units of the inventory (incl. 'mobile'):
Austria 26,79%; United States 13,03%;
United Kingdom 5,54%; Germany 4,73%; Italy 3,35%; France 3,05%; Netherlands 2,29%; Canada 2,03%; India 1,82%; Brazil 1,66%; China 1,64%; Spain 1,58%; Poland 1,40%; Indonesia 1,32%; South Korea 1,30%; Russian Federation 1,17%; Australia 1,14%; Belgium 1,13%;... |
Geography %
Basis:
Impressions/Inventory;
1 - 30 November 2012
(Source: DoubleClick for Publishers) |
63 countries -
ad unit 'mobile' (appears on fashion.at/mobile; contains exclusive articles, only published on this Fashionoffice channel):
Austria 64,69%; United States 4,03%;
Brazil 3,54%; Belgium 2,36%; Germany 2,36%; France 2,04%; United Kingdom 2,04%; Italy 1,93%; Netherlands 0,96%; Spain 0,96%; Norway 0,91%; China 0,85%; Canada 0,75%; Mexico 0,64%; Finland 0,59%; Indonesia 0,59%; Pakistan 0,53%; Taiwan 0,53%; Thailand 0,53%; Japan 0,48%; Poland 0,48%; Portugal 0,48%; South Korea 0,48%; Hong Kong 0,42%; Malaysia 0,42;... |
| October 2012 |
Geography %
Basis:
Impressions/Inventory;
1 - 31 October 2012
(Source: DoubleClick for Publishers) |
141 countries - ad units of the inventory (incl. 'mobile'):
Austria 27,42%; United States 13,40%;
United Kingdom 5,15%; Germany 4,97%; Italy 3,42%; France 2,76%; India 2,15%; South Korea 1,87%; Canada 1,78%; Netherlands 1,68%; Spain 1,50%; Australia 1,48%; China 1,45%; Poland 1,36%; Mexico 1,29%;... |
Geography %
Basis:
Impressions/Inventory;
1 - 31 October 2012
(Source: DoubleClick for Publishers) |
63 countries -
ad unit 'mobile' (appears on fashion.at/mobile; contains exclusive articles, only published on this Fashionoffice channel):
Austria 67,88%; United States 4,06%;
Germany 3,80%; Brazil 2,67%; United Kingdom 1,55%; Italy 1,33%; Japan 1,23%; China 1,07%; France 1,07%; Poland 1,07%; Spain 0,91%; Netherlands 0,80%; South Korea 0,74%; Chile 0,58%; Australia 0,53%; Colombia 0,53%; Sweden 0,48%; Ukraine 0,48%; Croatia 0,42%; Hungary 0,42%; India 0,42%;... |
| September 2012 |
Geography %
Basis:
Impressions/Inventory;
1 - 30 September 2012
(Source: DoubleClick for Publishers) |
147 countries - ad units of the inventory (incl. 'mobile'):
Austria 21,88%; United States 20,23%;
United Kingdom 5,79%; Germany 5,10%; Italy 3,60%; Netherlands 2,98%; France 2,73%; India 2,21%; China 1,97%; Canada 1,93%; Brazil 1,64%; Spain 1,45%; Australia 1,43%;
Poland 1,14%; Mexico 1,08%; Russian Federation 1,03%;... |
Geography %
Basis:
Impressions/Inventory;
1 - 30 September 2012
(Source: DoubleClick for Publishers) |
68 countries -
ad unit 'mobile' (appears on fashion.at/mobile; contains exclusive articles, only published on this Fashionoffice channel):
Austria 66,57%; United States 4,96%;
Germany 3,16%; Brazil 2,05%; Japan 1,95%; Belgium 1,53%; Italy 1,53%; Spain 1,21%; United Kingdom 1,21%; Russian Federation 1,10%; Turkey 0,89%; France 0,84%; Indonesia 0,84%; China 0,73%; Netherlands 0,68%; Poland 0,63%; Taiwan 0,58%; Australia 0,52%; India 0,52%; Pakistan 0,52%;... |
| August 2012 |
Geography %
Basis:
Impressions/Inventory;
1 - 31 August 2012
(Source: DoubleClick for Publishers) |
144 countries - ad units of the inventory (incl. 'mobile'):
Austria 21,83%; United States 13,37%;
Netherlands 6,88%; United Kingdom 6,62%; Germany 6,29%; France 4,06%; India 2,14%; Spain 2,12%; Australia 1,92%; Brazil 1,83%; Canada 1,79%; China 1,70%; Italy 1,56%; South Korea 1,21%;... |
Geography %
Basis:
Impressions/Inventory;
1 - 31 August 2012
(Source: DoubleClick for Publishers) |
73 countries -
ad unit 'mobile' (appears on fashion.at/mobile; contains exclusive articles, only published on this Fashionoffice channel):
Austria 68,54%; United States 6,32%;
Germany 2,49%; Brazil 1,62%; China 1,62%; Italy 1,56%; United Kingdom 1,39%; Netherlands 1,21%; lndonesia 0,98; Canada 0,92; Argentina 0,87%; India 0,81; Romania 0,63%; Japan 0,58%; France 0,52%; Luxembourg 0,52%; Mexico 0,52%;... |
| July 2012 |
Geography %
Basis:
Impressions/Inventory;
1 - 31 July 2012
(Source: DoubleClick for Publishers) |
148 countries - ad units of the inventory (incl. 'mobile'):
Austria 16,84%; United States 15,10%; Netherlands 11,91%; Germany 9,56%; France 7,97%; United Kingdom 4,20%; Spain 3,11%; India 1,78%; Italy 1,71%; Canada 1,55%; Brazil 1,36%; Australia 1,30%;... |
Geography %
Basis:
Impressions/Inventory;
1 - 31 July 2012
(Source: DoubleClick for Publishers) |
62 countries -
ad unit 'mobile' (appears on fashion.at/mobile; contains exclusive articles, only published on this Fashionoffice channel):
Austria 59,92%; United States 7,97%; Germany 3,91%;
United Kingdom 3,77%;
Canada 1,49%;
France 1,49%;
China 1,42%;
Algeria 1,28%;
India 1,28%;
Italy 1,13%; Brazil 1,06%;
South Korea 1,06%;
Israel 0,99%;
Greece 0,78%;
Czech Republlc 0,71%;
Russian Federation 0,71%;
Hungary 0,64%;
Turkey 0,64%;
South Afrlca 0,56%; Sweden 0,49%;... |
| June 2012 |
Geography %
Basis:
Impressions/Inventory;
1 - 30 June 2012
(Source: DoubleClick for Publishers) |
141 countries - ad units of the inventory (incl. 'mobile'):
Austria 23,25%; United States 13,20%; Netherlands 6,14%; United Kingdom 4,99%; Germany 4,50%; South Korea 2,50%; Italy 2,50%; France 2,44%; India 1,98%; Australia 1,75%; Brazil 1,70%; China 1,58%;... |
Geography %
Basis:
Impressions/Inventory;
1 - 30 June 2012
(Source: DoubleClick for Publishers) |
70 countries -
ad unit 'mobile' (appears on fashion.at/mobile; contains exclusive articles, only published on this Fashionoffice channel):
Austria 59,12%; United States 10,71%; United Kingdom 3,33%; Brazil 2,07; Germany 1,74%; Canada 1,69%; France 1,25%; South Korea 1,25%; Italy 1,09%; Russian Federation 1,09%; Taiwan 0,87%; Thailand 0,87%; China 0,81%; India 0,71%; Hong Kong 0,65%; Indonesia 0,65%; Spain 0,65%; Turkey 0,65%;... |
| May 2012 |
Geography %
Basis:
Impressions/Inventory;
1 - 31 May 2012
(Source: DoubleClick for Publishers) |
141 countries - ad units of the inventory (incl. 'mobile'):
Austria 21,52%; United States 12,62%; Italy 10,49%; France 7,35%; United Kingdom 4,7%; Germany 3,88%; India 2,20%; China 1,90%; South Korea 1,61%; Brazil 1,59%; Canada 1,49%; Australia 1,39%;... |
Geography %
Basis:
Impressions/Inventory;
1 - 31 May 2012
(Source: DoubleClick for Publishers) |
71 countries -
ad unit 'mobile' (appears on fashion.at/mobile; contains exclusive articles, only published on this Fashionoffice channel):
Austria 56,77%; United States 10,44%; United Kingdom 2,64%; Germany 2,23%; Indonesia 2,18%; France 1,89%; China 1,77%; India 1,66%; Russian Federation 1,37%; Canada 1,26%; Brazil 1,09%; Taiwan 0,97%; Algeria 0,86%; Belgium 0,80%; Italy 0,80%;... |
| April 2012 |
Geography %
Basis:
Impressions/Inventory;
1 - 30 April 2012
(Source: DoubleClick for Publishers) |
140 countries - ad units of the inventory (incl. 'mobile'):
Austria 19,75%;
United States 14,46%;
Italy 6,74%;
United Kingdom 5,79%; France 5,20%;
Germany 5,07%;
Netherlands 4,08%;
Spain 3,28%;
China 1,87%;
India 1,87%;
South Korea 1,67%... |
Geography %
Basis:
Impressions/Inventory;
1 - 30 April 2012
(Source: DoubleClick for Publishers) |
69 countries -
ad unit 'mobile' (appears on fashion.at/mobile; contains exclusive music articles, only published on this Fashionoffice channel):
Austria 58,61%;
United States 10,46%;
United Kingdom 3,27%;
Russian Federation 2,94%;
Germany 2,07%;
Taiwan 1,58%;
Canada 1,52%;
China 1,25%;
India 1,19%;
France 1,14%;
Spain 1,09%;
Italy 0,92%;... |
| March 2012 |
Geography %
Basis:
Impressions/Inventory;
1 - 31 March 2012
(Source: DoubleClick for Publishers) |
139 countries - ad units of the inventory (incl. 'mobile'):
Italy 21,33%; Netherlands 11,86%; Austria 10,66%; France 10,46%; United States 10,20%; Germany 8,74%; United Kingdom 5,84%; Spain 3,33%; South Korea 1,38%; India 0,99%; China 0,97%; Canada 0,92%; Brazil 0,65%; Russian Federation 0,63%;... |
Geography %
Basis:
Impressions/Inventory;
1 - 31 March 2012
(Source: DoubleClick for Publishers) |
69 countries -
ad unit 'mobile' (appears on fashion.at/mobile):
Austria 42%; United States 14,45%; United Kingdom 3%; China 2,47%; Germany 2,43%; Italy 1,86%; South Korea 1,71%; Taiwan 1,59%; Canada 1,52%; France 1,25%; Switzerland 1,25%; Slovakia 1,21%; Russian Federation 1,14%; Netherlands 0,98%; Israel 0,95%; Algeria 0,95%; Brazil 0,87%;... |
| February 2012 |
Geography %
Basis:
Impressions/Inventory;
1 - 29 February 2012
(Source: DoubleClick for Publishers) |
136 countries - ad units of the inventory (incl. 'mobile'):
Netherlands 13,64%; Austria 13,21%; United States 12,28%; Germany 11,21%; Italy 10,98%; France 8,16%; United Kingdom 6,60%; Spain 4,49%; China 1,16%; Canada 1,11%; South Korea 0,97%; India 0,92%; Turkey 0,76%; Mexico 0,70%; Russian Federation 0,69%; Brazil 0,66%; Australia 0,61%;... |
Geography %
Basis:
Impressions/Inventory;
1 - 29 February 2012
(Source: DoubleClick for Publishers) |
74 countries -
ad unit 'mobile' (appears on fashion.at/mobile):
Austria 54,27%; United States 9,58%; Germany 3,63%, United Kingdom 3,30%; China 2,35%; France 2,14%; Netherlands 1,77%; Italy 1,61%; India 1,44%; Canada 1,23%; Spain 1,15%; Israel 1,07%; Switzerland 1,07%; Australia 1,03%; Turkey 0,82%; Russian Federation 0,78%; Luxembourg 0,74%;... |
| January 2012 |
Geography %
Basis:
Impressions/Inventory;
1 - 31 January 2012
(Source: DoubleClick for Publishers) |
138 countries - ad units of the inventory (incl. 'mobile'):
United States 16,21%; Netherlands 15,87%; Germany 15,45%; France 10,70%; Austria 8,70%; Spain 7,46%; Italy 6,85%; United Kingdom 6,09%; South Korea 0,86%; India 0,69%; Canada 0,65%; Russian Federation 0,49%; China 0,42%; Turkey 0,42%; Switzerland 0,40%; Australia 0,37%;... |
Geography %
Basis:
Impressions/Inventory;
1 - 31 January 2012
(Source: DoubleClick for Publishers) |
74 countries -
ad unit 'mobile' (appears on fashion.at/mobile):
Austria 47,41%; United States 8,77%; Russian Federation 4,69%; Germany 3,70%; United Kingdom 3,28%; India 2,44%; Spain 2,34%; Switzerland 2,06%; South Korea 1,97%; France 1,83%; Taiwan 1,54%; Netherlands 1,12%; Brazil 1,07%;... |
| December 2011 |
Geography %
Basis:
Impressions/Inventory;
1 - 31 December 2011
(Source: DoubleClick for Publishers) |
130 countries - ad units of the inventory (incl. 320x50):
United States 17,96%;
Netherlands 16,12%; France 14,31%;
Germany 10,51%;
Spain 7,81%;
Austria 6,74%;
United Kingdom 5,67%;
Italy 4,31%;
China 3,64%;
South Korea 1,14%;
India 0,75%;
Canada 0,72%;
Portugal 0,45%;
Russian Federation 0,45%;
Turkey 0,43%;
Poland 0,40%;
Australia 0,37%;
Brazil 0,35%;... |
Geography %
Basis:
Impressions/Inventory;
1 - 31 December 2011
(Source: DoubleClick for Publishers) |
67 countries -
ad unit 320x50 (appears on fashion.at/mobile):
Austria 49,78%;
United States 8,31%; Germany 3,66%;
Russian Federation 3,22%;
South Korea 2,71%;
China 2,36%;
Italy 1,93%;
United Kingdom 1,89%;
France 1,85%;
Spain 1,76%;
India 1,67%;
Canada 1,33%;
Switzerland 1,24%;
Netherlands 1,24%;
Belgium 1,20%;
Taiwan 1,11%;
Poland 1,03%;
Australia 0,77%; ... |
Geography November 2011 - July 2010
(Ad units of the inventory, incl. 320x50)
Geography % -
Basis:
Impressions/selected Inventory. Source: DoubleClick for Publishers. |
1 - 30 Nov 2011
(141 countries) |
United States 12,43%; Austria 12,34%; France 10,50%; Netherlands 8,60%; Italy 6,63%; United Kingdom 5,92%; Spain 5,38%; Germany 4,12%; China 2,10%; Canada 1,87%; South Korea 1,80%; India 1,79%; Russian Federation 1,46; Australia 1,09%; Poland 1,09%;... |
1 - 31 Oct 2011
(144 countries) |
Austria 13,16%;
United Kingdom 13,09%;
United States 11,55%;
France 10,14%;
Netherlands 7,7%;
Spain 5,6%;
Germany 5,02%;
Italy 4,85%;
Canada 1,9%;
India 1,44%;
South Korea 1,44%;
China 1,42%;
Brazil 1,11%;
Australia 1,04%;
Russian Federation 0,98%;... More details> |
1 - 31 Aug 2011
(130 countries) |
Austria 20,38%; United States 12,24%; Germany 6,32%; Italy 5,84%; United Kingdom 4,39%; Spain 3,93%; France 3,03%;China 2,88%; India 2,35%, Netherlands 2,26%; South Korea 2,42%; Australia 1,78%... |
1 - 31 July 2011
(142 countries) |
Austria 18,07%;
United States 15,78%; France 6,24%;
Germany 6,15%;
Italy 6,37%;
United Kingdom 5,57%;
Spain 4,20%;
China 2,74%;
Ireland 2,71%; South Korea 2,50%;
India 1,80%... |
1 - 30 Nov 2010
(148 countries) |
Germany 63,39%; United States 6,26%; Austria 4,33%;
United Kingdom 2,97%;
South Korea 1,35%;
Canada1,24%;
France 1,11%;
Italy 1,01%;
Netherlands 1,01%;
China 0,92%;
India 0,84%... |
1 - 31 July 2010
(149 countries) |
France 66,17%; United States 6,11%; Austria 4,50%;
Germany 2,06%;
United Kingdom 1,94%;
China 1,47%;
South Korea 1,22%;
Canada 1,09%;
Italy 0,84%;
India 0,85%;
Australia 0,71%... |
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