Fashionoffice Insight by Karin Sawetz, 16 January 2015

It's easier to block internet publications than printed ones

fig.: The image shows me sitting on a bench at a lake reading printed newspapers on a sunny winter day nearby Vienna.

...especially because publishers of digital content won't register or can diagnose technological blocking in appropriate time. The theme is relevant again in times when free speech is moving the masses. (Last week, I wrote about fashion(office's) journalism and the difference to caricatures like the ones by Charlie Hebdo.)

At Fashionoffice, we are aware of so called 'Popularity Booms'. There exist many reasons (like that users are very interested in particular content) why traffic from countries de- or increases such as the heavy fluctuations concerning US, Pakistan, France or Germany measured on Fashionoffice in the last years.

Additionally, it's de facto easier to block internet publications because the administraton of domains and internet connections lies in the hands of a few. The publishers (and this includes all content producers like journalists, filmmakers, musicians, company website publishers etc) have approximately no chance to distinguish between changes of user interests and technological blockades. And by the way, not to forget the psychological moment in the story: who would confess that his work is nothing worth? Try out yourself and test your online know how on following examples.

more survey>