Trendletter
July 2009 - I: Traveling time has started - Munich, Dubai, Paris, Vienna, Berlin, London...
July 2009 - II: Building Fashion Brands; Trends FW9/10 & SS10
July 2009 - III: Street Style
Aug 2009 - I: Photography around the world, Urban nomad
Aug 2009 - II: Fashion e-commerce
Aug 2009 - III: Historical Moments in Fashion & Beauty
Sept 2009 - I: Following rules in beauty and fashion, or not?
trendletter from fashionoffice.org to your@address.xxx
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Sept 2009: The
attention of web users
Fashionoffice has collected traffic data delivered
by Google Analytics to find out how much influence the RSS Feeds,
Trendletters, online and offline advertising etc. have on the virtual
consciousness of web users...
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Elisabeth Grübl and Sabine Heine at Paraflows
The Viennese Festival
for Digital Art and Cultures 'Paraflows' has chosen the topic 'Urban Hacking'
to show how we are experiencing the urban infrastructure by using digital
media. The fashion shop and hair salon 'be a good girl' is one of these
'infrastructures'…
Following rules or not?
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Helena Rubinstein
... launches new
products with Hollywood star Demi Moore who represents a woman over 40 that
is "certainly different from what people feel someone in her 40s should
be", as she is cited. On the same page, Helena Rubinstein announces to take part at the
Women's Forum, 15 - 17 October 2009 in Deauville, France...
Following rules or not? |
FASHIONOFFICE
INSIGHT
by publisher Karin Sawetz
This month I
have chosen the song ‘I fought the law’ by The Clash to clarify why it is
important to learn the rules such as in fashion design to realize your
desired future. You don’t have to follow the rules strictly the whole life
through; learn more about designers' ‘Hacktivist’…
Following rules or not? |
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Styleaut.com
Question: You have
founded the style shop with a manifesto. Are these the rules which decide if
a designer can be part of Styleaut.com? Boris Berghammer: Like all rules,
these are interpretable as well...
Following rules or not?
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Stevie
Boi
On Stevie Boi's website
you can find a huge (faked) snake to drape around the body, skateboards or
glasses in a modern-baroque Italian-Venice style; such as they are veiling a
secret. Question: Is this your music and voice on the website? |
Green Country Style 2009
How to choose the
wardrobe for the 'Wiesn'? Each year in fall, people mainly from alpine
regions join one of the worldwide largest public parties on the so called
'Wiesn'. The 'Oktoberfest' goes from 19 Sept until 4 Oct…
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Annemarie Börlind
In 1958, Annemarie
Lindner's cosmetic business was so successful that the East German government
wanted to nationalize it. Annemarie Lindner had to flee with her family…
Following rules or not?
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Guerlain
The inspiring theme
for the new 'Collection Coleurs' is 'The Beautiful Muscovite'. Creative
Director Olivier Echaudemaison's day dreams are about Volga Princesses and
Russian Dolls...
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Franke and
Komte Rock for Diesel
The Italian denim brand invites under the
title 'Art on Denim' to live performances by illustrator Franke and
fashion-artist Komet Rock about the global climate... |
CALENDAR:
(‘Short Messages’ from the cover of www.fashionoffice.org in chronological
order)
- They set
the pattern – is the motto of the coming art and fashion show ‘Crossing
Cultures_Cuba’. The motto is in German language a nice play of
words: ‚Sie geben den Schnitt vor’ means as much as they are the
avantgarde in making the pattern. In Sept artists and designers from Cuba will arrive in Graz to work together with Austrians. The results will be presented on 18 Sept
19.00 (fashion show 21.00, followed by a Salsa-party) www.aai-graz.at
- 15
designers create from the same fabrics individual clothing pieces in one
week! Screen printing and manufacturing techniques are the only tools of
the designers which can be chosen freely. The Forum Stadtpark (Graz, Austria) invites to the fashion show “collection:slippy IV” on 5 Sept 20.00,
the afterparty begins on 22.00 www.collectionslippy.lila.cx.
- The
fashion design researcher Otto von Busch is known as 'Haute Couture
Heretic'. He has developed the idea of the designer as a ‘Hacktivist’
to enforce socially and politically changes such as the construction of
co-productive communities and emancipatory practices: “…fashion
designers ‘hacked’ the industrial production at a traditional shoe
factory…. Instead of lasts, patterns or machines, they worked to change
the work model and process through a co-design workshop on-site with the
factory workers. A three-day workshop involved joint sketching,
tinkering and using the industrial machines ‘wrongly’. For example, the
designer Siv Stødal recombined existing components, materials and
techniques to generate new forms – this was the start of a new shoe
collection and long-term collaboration. While many such factories have
declined over the last century, this collaboration has resulted in a
permanent prototype lab, new product lines, local pride, national
attention and international fashion awards.” Otto von Busch participates
the discussions on 11 September at the 'Design Act' (9 Sept - 8 Nov) in Lisbon www.design-act.se
- Couture
Fashion Week from 11 to 13 Sept at the The Waldorf-Astoria in New York City www.CoutureFashionWeek.com
- Cultural
objects and social revolutions. If you take a cultural object apart and
reconstitute it in the secret place of a tiny room, have you begun a
revolution? If you are not sure, track this: visitors are invited to
bring an object from their native country that might have some social,
cultural, or historical significance which could be interesting to be
used by the Philippines artist Gary Ross Pastrana on occasion of the ArtHub
symposium ‘The Making of the Silk Roads’ from 27-30 Aug at the
Bangkok University Gallery www.arthubasia.org
- Become a
virtual street artist! The French performance group ‘collectif 1980’
installs its mobile box with screens for virtual graffiti in the
garden of the Fondation Cartier from 8 Sept to 13 Sept
fondation.cartier.com
Music
Tipp:
- Florence dancing in the new video
‘Drumming Song’, release on 13 Sept http://florenceandthemachine.net. Florence is dancing rather in ‘Feist’ than ‘Beyonce’-style, such as web users are stating
on their sites; but she is doing that in choreography! In June, the
fashion world has discovered Florence Welch as a new star of the music
scene: the Vogue ran a feature about Florence's wardrobe, discussing
here on-stage and off-stage outfits, the Telegraph magazine produced a
four page feature and has described her as "Kate Bush meets Aretha
Franklin", and UK designer Paul Smith wrote on his blog on 9 June
2009 "Listening to Florence and the Machine, love it."
Watch the video www.youtube.com/watch?v=TpLXQorSQe8
- Women
singers about dancing through the night and things that can happen,
the times of being young and getting older, and about feeling glamorous.
Listen the playlist on the cover of www.fashionoffice.org
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