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Feb 2010 - I: Styletrends 2010
Feb 2010 - II: Navigation, Past & Presence
Feb 2010 - III: Sport & fashion, global fashion points
Feb 2010 - IV: Architecture & fashion

March 2010 - I : Fashion for females; Females in space
March 2010 - II: Wild femmes; Literature & fashion
March 2010 - III: Sport & fashion; Selected pieces
March 2010 - IV: Beach style
April 2010 - I: Green style; Female body


Trendletter from fashionoffice.org to your@address.xxx

The Trendletter is adjusted for mobile phones!

April 2010 - II: Stylings for Women & Men


Fashionoffice's 'Women Style' is inspired by Goldfrapp's music videos Web/Mobile/Map
"Starting something, thought it could be fun; I started something, couldn't go wrong" sings Alison Goldfrapp in 'Rocket' from the new album 'Head First'. The accompanying video is very amusing... But it's the second video on her website, 'Caravan Girl' showing a woman skateboarding along a coast that has inspired the clothing-style of this article...


Men's mental and physical power Web/Mobile/Map
The new collections for spring/summer 2010 show rebellious wild men. Fashion by Bogner, Canada Goose, Alexander McQueen Puma, Persol, Manuel Bozzi; beauty by Sebastian...


Fashionoffice has gone 'Green'; Fashionoffice Insight by publisher Karin Sawetz, April 2010 Web/Mobile/Map
Fashionoffice has received the certificate that the data centers in US deliver the content of Fashionoffice with 100% wind energy. But what happens in Vienna, Austria, where the editorial and administrative work of Fashionoffice happens? Is it there 'Green' too?


Eyes wide open! Vienna Insight by publisher Karin Sawetz Web/Mobile/Map
Nude bathing in summer is a theme in Vienna. The city has a long tradition in 'Nudity Culture', which has nothing to do with showing sexuality but with experiencing nature and its healing effects...


From deconstructing male style to the boyfriend look Web/Mobile
Society changes - and the language of fashion too. Since around two years, especially jeans-designers have pioneered the streets with the idea of the 'boyfriend look'. Now, the term can be found for spring/summer 2010 even in the look books of higher fashion. 'City Style' with fashion by St. Emile, Diesel, Marc by Marc Jacobs, beauty by Paul Mitchell...


SHORT MESSAGES:

Fashion video, starring a man in jeans who dances through the city
The Swedish label 'Tiger of Sweden' (founded 1903, since 2000 it has an own jeans line, which is designed by Johan Schalin und Sofia Jönsson) has invited nine directors to the project 'The Night Stories' to create up to 3 minute short films. The nine movies will be shown on www.thenightstories.com until 30 June 2010. The story of all the videos is: What happens with the jeans at night?

'Protect me from what I want' Jenny Holzer's refrain on a sport racing car
In 1999, Jenny Holzer applied her saying on a sport racing car (BMW V12 LMR) by invitation of the BMW Art Car Project. One year later, her car started at the 24 Hours of Le Mans. Today, BMW announces that Jeff Koons' BMW Art Car will start at the 24 Hours race of Le Mans (12 to 13 June). Some days before the race - on 1st June, Jeff Koons' car will premiere at the Centre Pompidou in Paris. In the 35th year of the BMW art-tradition, the New York artist follows Andy Warhol, Roy Lichtenstein, Jenny Holzer... to name a few. Jeff Koons' work in bold colors on black is inspired by the history of car races, light explosions and speed.

Amusing pink bed
"Not a bed for the small apartment dweller..." has written Regina Yunghans on apartmenttherapy.com in March 2008. The amusing pink bed was already exhibited at the Sean Kelly gallery in February 2008. Now, the New York based gallery announces that the pink bed 'Montaña Rusa' in roller coaster style (Montana Rusa means Russian Mountain and signifies 'roller coaster' in Spanish) by the Havana (Cuba) art-duo 'Los Carpinteros' (Marco Antonio Castillo Valdés, Dagoberto Rodríguez Sánchez) travels to the Frances Young Tang Teaching Museum and Art Gallery at Skidmore College, Saratoga Springs in New York (10 April to 7 August 2010).


MUSIC:

'Tighten Up' by The Black Keys from the new album 'Brothers' (release on 18 May). The Black Keys are the Ohio-based singer/guitarist Dan Auerbach and drummer Patrick Carney. One of their trademarks is that they refuse to use big-name studios and mostly record, produce, and mix themselves. You can hear their music such as 'Set You Free' on the soundtrack of the movie 'School of Rock' (2003), ‘Girl is on My Mind’ in a Sony Ericsson advertising (2006), 'The Desperate Man' in a Victoria’s Secret commercial (2006) featuring Heidi Klum, their song 'Your Touch' was used in a Lee jeans commercial (2007). The Black Keys are performing from April - June in US, on 23 June the Europe-tour starts.

Dirty-broken-beats and vintage samples dance-music 'Making Up A Changing Mind' by Pretty Lights aka Colorado based Derek Vincent Smith. Since 2006, the electronic music producer is recording albums and releases them for free on the internet http://www.prettylightsmusic.com.

'Twist' by the British electronic-pop duo Goldfrapp from the album 'Black Cherry' (2003). On 23 March, Goldfrapp (singer/songwriter Alison Goldfrapp and producer/musician Will Gregory) have released the album 'Head First' with new songs in 1980s synthpop style. On their website, the duo announces a competition to win a customised 'Head First' iPod Touch! Goldfrapp is on tour: 7 Jun Oxford, 11 Jun Moscow, 21 Jun Washington, 23 Jun New York, 27 Jun Hollywood... to name a few.




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