TRENDLETTER 22-November-2021

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Austria Insights: The best way to get through the Covid-lockdown is to make home an oasis of relaxation and happiness The full lockdown starts in Austria on Monday, the 22nd November. Fashion.at looked through the latest press materials for tips for making your own home with some easy and affordable tricks more comfy and found the information about the selections of body- and home products by Rituals packed as gift sets for Christmas. But who says that it's obligatory to wait, when it's needed some weeks before? One of the boxes carries the text "Happiness can be found in the smallest of things"...

Austria Insights: Preview of the concept of the costume designs for Verdi's opera 'Nabucco' at the Oper im Steinbruch in Burgenland (13 July until 14 August 2022)
In the week before the full lockdown is starting on Monday, 22nd November in Austria, the 'Opera in the Quarry' (Oper im Steinbruch) provided insights into the preparations for next year's production, the freedom opera 'Nabucco' by Guiseppe Verdi (1842). Daniel Serafin, Artistic Director of the Oper im Steinbruch, cooperates for the realisation of 'Nabucco' with an international team of specialists of opera and arena productions. The name of director Francisco Negrin is known from opera, arena, stadium productions - and fashion such as the Louis Vuitton Fall 2020/21 show. Responsible for the costumes of the opera 'Nabucco' is Pepe Corzo...

The Fashion Feeds by Fashion.at are now available in a new format carrying editorial articles which are published on fashion.at and beautyme.com; check it out at https://fashion.at/feeds/fashion.xml

Fashion.at visited the Austrian Press Days where new and upcoming fashion, beauty and culinary products were presented: Bakery Öfferl opened online coffee shop with focus on sustainable products Fashion.at met Öfferl's Director of Coffee, Martin Wölfl who recently won the 'Brewers Cup' at the Austrian Coffee Championships 2021. The competition foresees that baristas prepare coffee at first with a given product. In a second round, the participants of the challenge can choose individually a product for the preparation of coffee. The jury selected the coffee by Martin Wölfl who used for the 'Brewers Cup'...

Fashion.at at the Austrian Press Days: New CBD Fira Soda flavour rose x lavender, Glein's coats made of Austrian loden, Neubau Eyewear and the fashion industry-critical work of designer Larissa Falk Fashion.at went through various rooms on 9 November, the first day of the Austrian Press Days. In one of the spaces, the new prototypes by the Viennese brand Glein were presented such as a jean in classical straight cut which will be launched in three washes next spring, a sweater hoodie with matching pants manufactured from a very soft elastic cotton fabric, and the new coats made of Austrian loden...

Insights into the Austrian Press Days in the Phonothek and guest rooms of the new Hotel Josefine in Vienna Every press agency has its own style for the presentation of its clients' new and upcoming products. At the new Hotel Josefine, international brands like Bogner, Colmar or Ecoalf were presented prominently in the Art Déco inspired rooms. At the hotel's Phonothek, the Ecoalf collections for the upcoming Spring/Summer 2022 were on view in two rooms. Coral is one of the signature colors of the range of men's, women's and unisex models in classical, basic cuts from t-shirts, sweaters to outdoor jackets in modern sailor outfit style which are matching, like the color coral, the Ecoalf mission of cleaning the oceans and using recycled waste for the making of new clothes...

Fashion.at visited the Austrian alpine online department store 'Kaufhaus der Berge' with closer view at the wellness and beauty product range Professionally managed online department stores with headquarters in Austria are rare and the online addresses seem to be insider informations. Large (shopping) platforms outshine the sources of which they are made of. However, it doesn't really make a difference which entrance is taken to visit an online store. However, it doesn't really make a difference which entrance is taken to visit the online store. Fashion.at visited one of these sources for closer information about the natural cosmetics range of the Tyrolean brand 'Alpienne'. The company was founded more than twenty years ago in 1997. The products for skin care (face, eyes, lips, body) and sports & health (focus on fitness treatments for skin, muscles and joints) are developed from traditional Alpine folk medicine and the modern knowledge...