TRENDLETTER 7-February-2022: Farming, Advertising, Fashion,...

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TRENDLETTER 7-February-2022

Farming, Advertising, Fashion,...

Vienna Insight: 'Straw instead of Concrete'-graffiti for making aware of animal farming Although vegan food is trending in Austria with a growing product series of meat alternatives and milk products like cheese on a plant base, animal farming is still a theme. For a good reason as vegan nutrition has the touch of exclusivity practiced by a minority, compared with the diet of the average Austrian. Last month, the graffiti on over 50 m2 at the Donaukanal in Vienna was thematized in several Austrian media publications where the artwork by unknown artists was presented with the story behind. The graffiti shows in the middle...

Creative Club Austria presented the highlights of advertising 2020, 2021 with the annual book in a new order after social topics: Green, Present-Future, Realities,... The Creative Club Austria was founded in 1972 and is the country's advertising Olympus, where the minds behind the best campaigns can be found. From the 1970s to the 2020s, advertising changed with the media and the demands of new audiences for values such as climate protection or diversity. On 3rd February 2022, the Creative Club released the 43rd edition of the annual book, the CCA Annual 2021 - a heavyweight of 3,84 kg with more than 670 pages. The book can be read from both sides. One part shows the advertising highlights according to traditional categories - the 'Category' part, while the other - the 'Beyond' part - looks beyond the visuals and texts of the campaigns to the cultural and social circumstances from which they arose...

Lena Hoschek's interpretation of traditional clothing 'Tradition' SS22 is an homage to nature and outdoor activities The preview of 'Tradition' SS22 was presented with the citation of a saying by Austrian author Peter Rosegger (1843 - 1918) who is known for writings about the rural life of farmers. The text is addressed to the difference between the genders in the reality of the late 19th century. In context with the reference to the definition of historical femininity, the short 'Tini' skirt with...

Highlight of the outfits of the Olympic Team Austria for Beijing: Sports glasses by J.Athletics On Monday 24 January at Hotel Marriott in Vienna, the names of 106 athletes who qualified for the Austrian Team at the Olympic Winter Games Beijing 2022 were made public. On the following days, the athletes received the apparel in the signature color combination red, white, black/anthracite and accessories for official events, training, and leisure. The two models of sports glasses by J.Athletics for the Winter Games...

Madrid - Paris - Vienna - London: The new exhibition 'Dalí - Freud' at Belvedere Vienna is a tour through Europe for the exploration of Salvador Dalì's surrealist oeuvre and Sigmund Freud's psychoanalysis Belvedere Vienna started the new year with events like 'The Art Museum in the Digital Age' conference where speakers from sciences (art, digital media) and museums worldwide presented digital museum projects and several days ago, the Belvedere released its first ever NFT drops of Gustav Klimt's 'The Kiss' which were launched as a tip for Valentine's Day. On 28 January, the museum opened the new exhibition 'Dalí - Freud. An Obsession' at one of its locations, the Orangery of the newly renovated Lower Belvedere...

Tips for climate friendly traveling: The RailJet from Vienna or the Alpen Express from Amsterdam are two of six trains on European rail routes presented by Zell am See-Kaprun Recently, Zell am See-Kaprun started the Après Ski alternative initiative at selected gastronomy locations with the pandemic-adapted safety concept 'Après Chill' with two main differences to Après Ski especially concerning music and dancing. Now, the region - which is also one of the country's climate and energy tourism focus regions - presented its latest practicable implementation of one of Austria's goals. This time it's the reduction of the CO2 footprint with measures like mobility services which make car-free holidays more comfortable than driving your own vehicle from Vienna or Munich to the hotel and every day of the holidays to the slopes...