Sport and fashion

In March 2011, the Italian label Intimissimi presents the new 'Soft-Shaping' collection with footballer Cristiano Ronaldo's new flame, the Russian model Irina Shayk, who is the cover model of this year's annual edition of Sports Illustrated Swimsuit.

fig.:  Irina Shayk on the catwalk in Verona (Italy) in the 'Super Coulotte' combination in rosé from the 'Soft-Shaping' spring/summer 2011 collection by Intimissimi. Photo: (C) Daniele Venturelli. The pieces are designed for a more 'shaped' and slimmer appearance - even under light summer dresses. The collection comes into shops in April 2011.

Video: Irina Shayk in the shooting for the annual Sports Illustrated Swimsuit 2011 issue (200 pages, released in February) in swimwear from various labels. The swimsuit edition reaches through the magazine, SI.com, VOD, mobile and many other multimedia channels 67 million consumers. According to the publication's research data, the content is viewed by 65% male - 80% of the readers "said they enjoy learning about the destinations featured in the issue"; you can view the videos and photo stories from destinations like Hawaii, Philippines... on sportsillustrated.cnn.com/swimsuit/.

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