Wild hunt

...is a theme in the European Alps; if it's the old tradition of the hunting 'Perchten' which should frighten the ones who are not 'properly' or horned animals like deers on women's sportive clothes.

The history of the 'Perchten' begins with a legend about a woman who stands for a 'clean house'. There exist assumptions that the Perchten are representations of a female goddess from the ancient Celtic nature religion. Today, the Perchten are mainly associated with the male 'Krampus' - even under the fur and horn mask are mostly young men who are frightening people around the days of the New Year (Dec/Jan) in many regions of the European Alps. In the last seasons, a new fashion was reported from the Alps: women began to costume as 'Perchten' and join the hunting 'demons'.

fig.: The images on this page are from the new 'Alp Appeal' catalogue FW2011/12 by maloja.

For this season, the maloja designers had been inspired by 1970s coloring for pieces with motifs from the Alps such as mountains, trees, deers... and combine them with checks - the most common pattern for table clothes in houses in these regions in Germany, Austria, Switzerland, and South Tyrol.

Not presented with a photo on this page, but very nice is another reference to the theme 'house' on t-shirts for biking, climbing or running: maloja has applied colorful prints inspired by the traditional paintings on wooden closets onto sportive t-shirts. "Here the exact copy of a traditional wood painting motive from a piece of antique furniture in our studio was applied to the front and back of this shirt design." You can view it on maloja.de/produkte/crown-1-2.html.




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