Runners' watch connected to online

On 15 July 2011, Nike launched in Germany its new sport watch with GPS system by car navigation provider TomTom. The watch from the Nike+ FW2011/12 collection is equipped with an user-interface that enables runners to connect to information that is provided by the internet and its running users.

A chip in the sport shoe delivers trainings data to the GPS of the watch, which can be uploaded to the internet for the optimization of the personal training.

Nike+ community members are enriching since 2006 nikeplus.com with information from more than 100 million runs; even with routes alongside points of interests for 'sight-seeing'-runners.

fig.: US athlete Ashton Eaton, he is currently the heptathlon (combines disciplines running, throwing, jumping) world record holder, with 'Nike+ SportWatch GPS'. Even several Apple products like iPod nano and iPod touch from the Nike+ iPod Sport Kit or the Nike+ GPS App for iPhones enable Nike+ training.




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