The European department store chain Peek & Cloppenburg (brands like Paul Smith, Adidas, Zegna, Drykorn, Burberry, Calvin Klein, Jil Sander, Pepe Jeans, Diesel...) presents the new knitwear pieces fall/winter 2011/12 with 'real' people instead of models. The role models of Peek & Cloppenburg are authors who produce thrilling stories about crimes in plausible, contemporary settings mostly with an inspector or detective in the main role. Probably it is not a coincidence that some of the authors are working in journalism where the limits of (legal) investigation are a challenge and the means of an inspector are sometimes desired.

fig.: Authors Oliver Pötzsch, Harry Kämmerer, Ake Edwardson, Nele Neuhaus captured by fashion and celebrity photographer Marc Hom for the knitwear campaign of Peek & Cloppenburg FW2011/12.

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