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Video: H&M presents the Versace collection with short teaser movies. The angle of the camera in the 'secret observer'-position evokes the thrilling moment of suspense. Will there happen something dangerous or is it simply 'Dolce Vita' such as another episode suggests? It lies in the viewer's fantasy.

Moments of privacy in fashion

...seen at the short fashion films of H&M for the new cruise collection by Versace (release exclusively online on 19 January 2012).

Not only the collection has a 50/60ies appeal; the 'Dolce Vita' alike scenery is filmed and photographed from a Paparazzi angle. (The word 'Paparazzo' appeared at first in Federico Fellini's 'La Dolce Vita' movie from 1960.)

fig.: Images of the H&M cruise collection by Versace. The pieces are designed for holidays (swimwear, homewear...) and spring day wear (dresses, men's suits...).




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