fig.: LeBron James. Photo: Nike.

Fashion sport device made of shoe, chip, app

In February 2012, Nike presents new digital equipped shoes with athletes like American NBA player 'King James' LeBron James.

After Nike presented already in 2006 shoes with integrated computer tracking of the running performance, the new Nike+ Basketball and Nike+ Training 'fashion sport devices' will be available from June 2012 on. The Nike+ wearable technology consists of a shoe with chip which sends the performance data of the athlete via App to a smartphone where it can be analyzed ('Track My Game'-modus), stored, and shared via social media as a self-filmed video with embedded statistics ('Showcase'-modus) to your 'friends or rivals' such as LeBron James introduces into the wearable technology (video below).

The first digital tracking basketball shoe will be the Nike Hyperdunk+ which will be worn by LeBron James this summer: "I think Nike+ Basketball will change the game. Giving every player access to this level of information will have a huge impact on the way players train and play the game." nikeinc.com/lebron-james/

Video: LeBron James ('King James' plays for the Miami Heat of the NBA - National Basketball Association, US) introduces into the fashion/sport technology by Nike+.

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