Bikini with Aztec print

In March 2012, the European retailer Primark (more than 230 stores; Primark belongs to the Associated British Foods group; one of the core values is ethical trading) presented new swimwear pieces for spring/summer 2012.

The collection consists of two main lines: the sportive-comfortable Aztec beachwear and the elegant-glamorous bikinis and swimsuits made of shiny materials, floral prints and partly decorated with ruffles. The sportive pieces' tribal prints are inspired by the Middle American (Mexico) culture of the Aztecs which give them their names.

fig.: Halter neck combined to classical bikini briefs from the Aztec line, trucker hat, and color block sandals; Primark SS2012.

fig.: Bandeau swimsuit from the glamorous line. The model is styled with big dark sunglasses, golden collar necklace, several bracelets in a set; all pieces by Primark SS2012.

more collections>