Shaping, shine, bronzing, protection, unfamiliar colors - - and fashion photography

In June 2012, Fashionoffice collected some summer essentials with focus on contradictions and unfamiliarities and shows the effects of new beauty products on fashion photography.

Bronzing under the sun while oil or lotions protect from sun rays is one of the most interesting trends in summer 2012. The new trend - made possible by new beauty products, is even reflected in fashion photography such as on view at the image below (Triumph swimwear): the model's skin has this new, fashionable bronzing tone.

Even the swimwear by Triumph becomes interesting because of a contradiction: shaping pieces are normally not made of shiny materials which accentuate the form of the female figure. Swimwear with shaping technology is mostly manufactured from textiles with big, wild flower prints or eye-twisting geometrical patterns. Not so the Triumph pieces: they reflect shamelessly the light on their glossy surface which is - very tricky! - draped.

fig. left: Lip gloss 'Porto Ercole' (brown, fits to bronzed skin), 'Porto Fino' (coral pink) and 'Porto Azzurro' in unfamiliar lip gloss color 'indigo blue' - applied to the lips, the gloss becomes transparent. The coloring was just made for the vibrating impression of the flacon! 'Terra Azzurra by Emilio Pucci '-collection by Guerlain, SS2012. The gloss names reference three silk scarves by Pucci.

Laudomia Pucci (Image Director Pucci) and Olivier Échaudemaison (Creative Director Guerlain) contribute some style tips for 'Modern Femininity' such as flat sandals instead of stilettos through the day, creative use of make-up as soon as the sun goes down, and they advise to appear at evening parties not overstyled but with color effects on the face and chic accessories.

fig. right: 'Tan & Protect' oil spray (SPF 30, enhances natural tanning) by Piz Buin, premiered in summer 2012. Tanned skin while oil or lotions protect from cancer is probably one of the most interesting trends which is even reflected in fashion photography such as on view at the image below (Triumph swimwear): the skin has this new, fashionable bronzing tone.

fig. left: Sun protective hair care (Sun Recovery Hydrating Shampoo, After-Sun Replenishing Masque, Sun Shield Conditioning Spray) by Paul Mitchell, available from May until August 2012.

fig. right: Bottega Veneta Purse Spray, the perfume in travel sized flacon comes into stores in June 2012.

fig.: 'Aqua Collection' of bikinis, swimsuits from the Triumph Shape Sensation line by Triumph International, SS2012. The Triumph Shape Sensation line is known for shaping underwear; with the 'Aqua Collection', the Shape Sensation program is extended for the first time to sportive-elegant water fashion.

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