Football player Cristiano Ronaldo's collaboration with fashion designer Richard Chai

Since today the 1st November 2013, the debut fashion collection by football player Cristiano Ronaldo under the label 'CR7 by Cristiano Ronaldo' is available online and in selected stores. The underwear and socks for men and boys were developed in collaboration with fashion designer Richard Chai. The footballer/designer creations range from ocean colored camouflage boxer shorts for boys over men's classical grey checked underwear (boxer, long john) to trunks and briefs with sporty patterns in dynamic colors, basics in non-colors and socks in various styles.

Ronaldo said, "Fashion and design are two passions of mine and I have wanted to launch my own brand for a long time. Working on this collection has given me a great creative outlet and I have loved every part of collaborating on the range, from selecting the colours and designs to testing the styles and fits myself. I am very proud that the collection is launching worldwide."

cr7underwear.com introduces with several videos into the new line, the Danish manufacturer JBS Textile Group (the company behind) where the pieces are produced, the man who inspired the collection Cristiano Ronaldo and the fashion design concept. In the video below, Richard Chai (biography) speaks about the CR7 underwear collection.

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