Ideas of urban life and nature experiences in one collection?
In November 2013, US label Jockey presented 'warm up' pieces for winter 2013. Jockey's Product Director Europe Jens Noll and his team were inspired by the idea 'Experience the wild life'. For the team it's not a contradiction to live in urban surrounding and experience wild nature at once, and presented a collection that combines both living environments. The underwear, nightwear and loungewear items' visual journey leads from metropolitan cities through the intact nature of Canada to the Arctic Circle.
fig.: Pyjama (right), woven boxer (below, right) and hoodie (below, left), from the Fall/Winter 2013 collection by Jockey. The collection is designed for urban apartments and streets as well as wooden huts and untouched landscapes. The main colors navy, red and cloud white are inspired by the flag of the United States.
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