For spring/summer 2013, the American label Jockey presents several themes for the 'International Collection' of men's underwear and leisure items.
One of the themes is 'London Beats' and references the city 'where looks are born and street outfits become style' - such as Jockey proclaims, with t-shirts (and underwear) showing the white-blue-red UK flag, called 'Union Jack'.

For the visualization of the 'London Beats' line, Jockey tells filmstrip alike a picture story that evokes ideas about sightseeing.

fig.: 'International Collection' by Jockey, SS2013.

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