Streetstyle photos

On 27 August 2013, the European chain of fashion shopping houses Peek & Cloppenburg presented pieces from the high-fashion department 'Fashionation' with lifestyle images under the title 'Local Heroes from Berlin, Stuttgart, Vienna'.

Two years ago in August 2011, Peek & Cloppenburg opened its second fashion house in Vienna; currently, the six-floor building in cosmopolitan architecture is the city's largest department store. P&C is known for a wide range of styles delivered by hundreds of labels.

fig.: Fashionoffice selected from Fashionation's streetstyle series three 'Local Heroes' from Vienna, photographed by Sandra Semburg; the fashion items FW2013/14 are from Peek & Cloppenburg's high-fashion department 'Fashionation'.

• Nathalie Halgand (image right; gallery owner 'Inoperable') wears the metallic-cream, lilac fake-fur coat by Donup.
• Sammy Zayed (CEO of the styling agency, production company 'Tatendrang') in embroidered trousers by Barbour Beacon Heritage.
• Adia Trischler (image below, right; stylist, model and art director) says about her fashion style: "Wenn ich ein Kleidungsstück wäre, wäre ich ein schräg geschnittenes Kleid aus den dreissiger Jahren!" Her statement has a double-meaning in German (the use of one word for two meanings is typical for Viennese) and can mean "If I were a piece of clothing, I would be a diagonally cut dress from the thirties." or the word 'schräg' could mean instead of 'diagonally' "...a dress in weird cut...". Adia Trischler wears the eggshape coat from the collection Sonia by Sonia Rykiel.

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