Fashion shooting in ice hockey stadium

In early January 2013, jeans label Pioneer presented the new Autumn/Winter 2013/14 men's wear with an illustrated collection report.

The design of the items 2013/14 is inspired by the Canadian lifestyle. For Pioneer's designers, Canada stands for intact nature with its signature mystic and at the same time for technological innovations.

Translated into fashion, this idea created pieces such as traditional checked wood worker shirts, wool fabrics made from thicker yarn for the sports appeal, and new washes and finishings of denims with focus on natural optics. 'Canada' is visualized in the lookbook by images which show the popular Canadian sport ice hockey with hockey stadium and skaters on ice.




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