...seen in mid-February 2013 at the collection of the Vienna-based label 'wienzwoelf'. The bags are made from materials of not everyday used items such as rubber lined fabrics of fire-hoses, textiles of parachutes and old military sea-bags, and mixed with water resistant felt.
Mathias Lippitsch, CEO of the bags manufactory Kostümhaus Wien (known for costume productions for film, television, theatre), describes them as urban and hardy products. The motto of the wienzwoelf bags is "Do not handle with care".
The parachute on the bag is an environmental friendly idea as it replaces the trashy throw-away plastic shopping bag. The video below introduces into its usage.