Media information, Nov 2009
FOR IMMEDIATE RELEASE

40% of Fashionoffice's main domain traffic comes from Pakistan 
New statistics about Fashionoffice's traffic show that in October 2009 most of the fashion.at-users (approximately 40%) come from Pakistan. (Fashion.at and Fashionoffice.org are directed to the same webspace.) Compared to the data from Sept 2009 (circa 40% from Germany and Austria), is this one of the most significant changes in the statistics.

The opening of the academic research program
Caused by the last years extended research investment into qualitative & quantitative studies about effects of online media on trends and the continuing significant - sometimes alarming - results of third-party statistic programs, the NPO & NGO Fashionoffice.org has opened its academic research program for supporting partners in October 2009.

Reliability of the data: Fashionoffice’s technological premises are common practise
From the start (early 2006) and through the years of monitoring traffic and its effects on rankings in search engines by using measurements of third-parties (Google, MSN, Alexa…), Fashionoffice has checked constantly together with official authorities for internet security and administration the reliability of the data delivered by the server of Fashionoffice.org. The significant expansion of user traffic from Pakistan on the domain fashion.at was reported as suspected domain abuse on 30 October 2009 to Globat.com (Hosting Provider), Nic.at (Austrian Registry), and CERT.at (Computer Emergency Response Team Austria). On 3rd Nov, the Austrian CERT has affirmed that the technical premises for the measurements are reliable. The domain fashion.at is free of abuse. CERT mentioned some reasons for the domain's popularity boom in Pakistan.

Fig.: Supporting partners are exclusively allowed to use the badge 'PRO Academic Research’ as a sign of being partner of independent academic research. The special campaign will raise awareness for the importance of research in fashion, beauty, and culture.

Fashionoffice’s research output is published as journalistic work
Fashionoffice was founded by media and fashion scientists in 1995. The research focuses on socio-cultural themes in fashion and media by monitoring global aesthetic norms and symbols in their common versus their differentiating aspects and potentials beyond national and cultural borders.

Fashionoffice’s main output of the research is published as journalistic work on Fashionoffice.org (activities of the NPO/NGO):

• monitoring global trends in fashion, beauty, and culture
• pro-active search and presentation of young talents in art and design
• qualitative & quantitative studies about effects of media, especially online media, on trends
  (Read the latest results of the media study The ‘Memorized-Data’-hypothesis.)

Get more information about the magazine’s history and its founders on sawetz.com.

Please don’t hesitate to contact us press@fashionoffice.org or visit fashionoffice.org/press.

Media information, Fashionoffice:

Oct 2009
PRO Academic Research
The NPO & NGO Fashionoffice.org opens its academic research program for supporting partners.

Oct 2009
The ‘Memorized-Data’-hypothesis
Fashionoffice's statistics of the most viewed articles from July to September and high ranking keywords verify the hypothesis that memorized data gain more attention. Publishers and advertisers have to calculate the impact of editorial content as well as online-campaigns with a new factor: the unprogressive data...

Sept 2009
The attention of web users
Fashionoffice has collected traffic data delivered by Google Analytics to find out how much influence the RSS Feeds, Trendletters, online and offline advertising etc. have on the virtual consciousness of web users....

Aug 2009
The most viewed editorials on Fashionoffice in July 2009
Fashionoffice publishes the top ranking editorial pages on the magazine’s main URLs through July 2009. The statistical data are delivered by Google Analytics...

July 2009
Brand building techniques by using SEO
Brand building lies in the hands of SEO specialists. Fashionoffice gives some advices how to make brands more worthy...

June 2009
New lifestyle reporter from Dubai and daily audience data  
In June 2009 Fashionoffice launches the publication of daily new traffic as well as audience profile data by Quantcast on fashionoffice.org/contact and introduces the work of editor Caroline Zerrini...

May 2009
Fashionoffice update: interest-based advertising    
In April 2009 Fashionoffice has updated its terms of use according to the new technologies for delivering interest-based advertising by quantifying behaviour and interests as anonymous information

April 2009
User opinion about men, personal style, internet…
On occasion of the biannual Styletrends survey, Fashionoffice asks since 2003 magazine readers to make their opinion on special themes about fashion, beauty and today’s lifestyle and match their own decisions with other fashion experts...

April 2009
Where do fashion people come from to read Fashionoffice?
It became obvious that the users are reaching editorials mostly not from Fashionoffice's coversites or RSS, mobile sites...

Feb 2009
High-ranking pages on Fashionoffice
During the last six months Fashionoffice has monitored the interest of users with Google Analytics. The research on the favorite pages viewed by the users between 25 August 2008 and 25 January 2009...